Nutrition emerged as a major topic of concern in the pandemic and pertaining to the rising demands, the industry hasn’t failed to clamp on the opportunity. Health and workout-related fitness is a parallel segment that relates to the nutrition companies and caters to the fitness enthusiasts to better their lives. Muscle Punch is one such sports nutrition company offering health and fitness supple¬ments. The sole mission is to bring inspiration and innovation to every athlete in the nation. Muscle Punch was established on 18 JULY 2020 and is headquartered in Delhi.

The mission statement of the company is to do everything possible to expand human potential. “We do that by creating ground-breaking supplement innovations, making our products more sustainable, building a creative and diverse national team, and making a positive impact in the communities where we live and work”, says Managing Director, Ankit Kumar. Ankit brings 10 years of Sales and Marketing experience to the table and is the sole force determined to make Muscle Punch, a leading player in the Fitness Supplements industry.

Thriving On Uniqueness
The Nutrition Industry in India has always been flourishing and the onset of this was due to the foreign brands that ruled the

industry. This was primarily due to the lack of encouragement in the domestic market. The consumer mindset too, has a major role in this, as the “flowery sales approach” that comes with imported tags attracts the Indian consumers more and gains their trust in the imported brands.

The recent Make in India initiative has particularly emphasized manufacturing products within the country, and this has been a source of encouragement for more Indian brands to emerge and capture the market share.

Almost 85 percent of the supplement market business was harnessed by imported brands but in the last 2 years, the domestic brands bucked up and strategized to compete and capitalize on their growth in the Indian market. Now the imported market share stands at 73 percent and still, there is a long road to go for the Indian brands.

Muscle Punch is proud to associate itself with the “Make in India” initiative as all the products are manufactured and sourced within domestic boundaries. The quality of the products is vouched for, by the consumers and the ingredients mentioned on the label, are actually what’s delivered. The company is dedicatedly working towards ethical practices of manufacturing and delivery. It is for the quality that Muscle Punch has been recognized by the Body Building Federations like IBFA, IFA, IBBFA.

Offers high quality products including Proteins, Amino-Acids, weight gainers, probiotics

Muscle Punch has expanded its presence in 5 states in India – Punjab, Delhi, Haryana, Uttar Pradesh, Himachal Pradesh, and Uttarakhand. The company makes almost 99 percent of its sales through the offline distribution channel but does not plan to limit it to that.

Since most businesses have expanded their horizons through digitalization, Muscle Punch too wants to register its presence online to gain more traction among customers. The current annual sales are marked at the new growth phase of the company would be to increase its sales and expand geographically, targeting Growing With Good Phase in the next financial year.