Niftyhomes: Changing The Face Of Online Home Decor Shopping

Khushal Agarwal & Sanskar Khandelwal,Founders With Indian economy on a steady rise, home improvement and décor has witnessed a considerable growth in the past decade. Though tier 1 and 2 cities have driven the demand for home décor products & services, especially via online ecommerce shopping channels, lately, there has been a promising demand for online home décor services and products from tier 3 markets as well. Established in 2021, Nifty- Homes is a Mumbai-based luxury home décor brand with a vision to transform the online shopping experience in the segment.

Brainchild of young entrepreneurs Khushal Agarwal & Sanskar Khandelwal, NiftyHomes was conceptualized to address current shortcomings of the home décor industry. Khushal, Co-Founder shares, “Online commerce shopping, especially in the home improvement sector is booming, due to a plethora of options available online compared to the local shop owner. However, trust and quality control products are the biggest roadblock that these set of consumers face in embracing online home décor shopping. We see this as a huge opportunity to address the current shortcomings of the industry.”

Providing Home Décor ExperiEnce Like No Other
A digital-first premium home decor & improvement brand, Nifty Home is focused
on transforming online home goods shopping experience for Indian consumers. Their vision is to continually provide unmatched consumer experience through emphasis on quality and building a vast product range to choose from. Though Nifty- Homes started as an online D2C brand, now they are ready to tap into the huge, yet unorganized offline market in the décor industry, all while emulating the unique on-line experience online for offline partners as well.

Sanskar mentions, “The offline market is still both unaffordable and unorganized. Our newly launched ‘Partner with NiftyHomes’ program aims to address the current shortcoming of the current home improvement sector. We are looking to partner with these local shop owners to display and sell NiftyHomes’ products in a section of their store so that customers can gain the trust in quality, while these shop owners get the opportunity to expand their collection and enjoy great margins on each sale made.”

The expert team at Nifty- Homes has managed to curate an impressive collection range whilst ensuring a perfect blend of price and quality. The firm works closely with their suppliers to build easily replicable processes for all their future partnerships to ensure there is never an issue with the quality on offer. Whilst working with local suppliers, the team thoroughly understands the manufacturing processes, lead times and identifies any possible pain points that might crop up in the future for the e-commerce operations. Preventative measures and solutions are decided accordingly beforehand to ensure seamless experience for all the stakeholders.

Their vast range of curated collection includes Wall Arts, Wall Clocks, Fountains, Table and Floor Lamps, Crystal Plants, Décor Shelves to name a few. Apart from this, their platform offers a unique range of rare, handmade products such as Macrame works, Pichwai art, String art, Hand-painted sets, and Resin-work.

The Road Ahead
The growth for NiftyHomes has been pretty steady over the past 7-8 months. The firm is averaging an 8-12% growth each month in terms of revenue, and has witnessed a substantial increase in the number of repeating customers in the last 6 months.

Talking about future plans for NiftyHomes, Khushal says, “In tandem with ‘Partner with NiftyHomes’ we have launched a ‘Unique India Seller’ Program, where we are offering a platform and free advertising to all those small business owners out there, who currently sustain their business on WhatsApp chat sales. We have started to fully integrate some select such suppliers, with their unique hand-made products, on NiftyHomes. Till now, the results have been amazing and we plan to exponentially expand both of these programs along with the traditional online sales.”