Nishtasha Digital Media: Boost Your Next Influencer Marketing Campaign

Natasha Saraogi,Directors

Natasha Saraogi


From buzzing the intriguing dance moves for Spykar MovesLikeYnR campaign across online and offline channels to organizing Guess the Master contest for Lee Cooper’s Master of Denim collections alongside celebrity influencers like Adah Sharma S, Shantanu Maheshwari, Nia Sharma, and Rithvik Dhanjani and notable celebrities, influencers and famous icons for branding events, campaigns, and promotional activities Nishtasha Digital Media Pvt. Ltd. (NDMPL) is rocking the influencer marketing scenario in the country to a whole new level. The company not just caters celebrity influencers to brands but handles the entire gamut of digital and offline marketing campaigns that align with a social way of life today.

Savouring the success, NDMPL boasts a renowned set of clients in the fashion industry, which include Aldo, Charles & Keith, Big Bazaar, Brand Factory, Reliance Jewels, Central, FBB and many more. Today, the company is not only known as the trusted Digital agency for fashion brand solutions but also is synonymous for its well-
networked anchor with Fashion Bloggers, Influencers and Public Relations experts.

" Committed to providing seamless execution of projects to its clients, team NDMPL never rests on its laurels and always walks the extra mile to achieve impeccable results"

A Business Shift towards Creativity & Innovation
Founded in May 2015, NDMPL was started by a brother-sister duo, Nishant A Saraogi, and Natasha Saraogi. They had a great start by venturing into a first of its kind technology platform called the Fashtagz, a unique online fashion directory that bridges the gap between brands and customers. “You can say, it was like the Zomato of Fashion,” mentions Natasha. Unfortunately, due to unforeseen events, the platform had to reconcile. As time progressed, it ultimately paved a path to a newer and plausible opportunity, where by brands used to inquire about influencer marketing requirements. That was a renewal phase for NDMPL.

Sailing against the wind, there was no turning back for them. Natasha, who had a blend of marketing and finance background for 10+ years in the planning, conceptualizing and business development working across industries with top clients in BTL and ATL activities, she was destined to capture the niche domain of influencer marketing.

Recalling the entire journey, Natasha joyfully says “It has been an amazing ride. We feel
privileged to have worked with some of the best brands in the country. Initially, we started with just two employees, and today we have grown to ten members team. In the first quarter alone, we have executed 40 odd campaigns across India. Our work speaks for itself!”

Perfecting the Art of Influencer Marketing
Committed to providing seamless execution of projects to its clients, team NDMPL never rests on its laurels and always walk the extra mile to achieve impeccable results.“For us, every client, every campaign is equally important. Not just saying per say. We honestly invest a huge amount of effort into making every campaign successful, and we give more than 100 percent to our clients. We are available 24/7!” asserts Natasha.

Currently, at an expansion phase, NDMPL is exploring its creative expertise to a whole new dimension of digital marketing, which includes video production(short movies, video clips for brands across various channels) and creative content generation. “We don’t want to get into website development, SEO, and SCM. These are too boring for my kind of crowd. Brands have to think beyond digital marketing. Having said this, I do believe in the whole concept of marketing and evolving with changing times. But, most importantly, it is about having fun while executing them,” concludes Natasha, on a strong note.