The Hydroponics industry is rapidly growing, as modern agriculture seeks sustainable solutions. The Hydroponics industry is projected to grow at (CAGR) of 20.3 percent during the forecast period (Hydroponics Market Analysis, Trends, Forecast upto 2030, Stratis Research). The hydroponics sector is propelled by heightened environmental concerns, need for efficient resource utilization, and the demand for year-round crop production enabled by controlled environments. Consumer preferences for fresher, nutrient-rich food with reduced carbon footprint align perfectly with hydroponic farming practices, fostering demand-based industry expansion. Consumers face concerns over food safety, and nutritional quality, due to the reliance on traditional agricultural practices, which may involve chemical pesticides, limited nutrient absorption, and environmental degradation. Admitting these challenges, Nutrifresh Farm stands as a beacon of sustainable agriculture. Leveraging hydroponics and controlled environment agriculture(CEA), it delivers consistent, pesticide-free produce year round, directly addressing concerns of the consumer. Its commitment to quality, good agricultural practice es, traceability and innovative techniques make Nutrifresh the solution for a healthier and sustainable alternative.

Nutrifreshs’ sustainable and innovative practices are exemplary and defining new industry standards. Combining technology with agriculture, Nutrifresh has taken the lead in hydroponic farming, revolutionizing the

way it grows and distributes fresh produce. At Nutrifresh, the commitment to quality sets in motion from seed sourcing and extends till the last mile delivery of fresh produce. By sourcing only non-GMO and premium seeds from around the globe, the farm ensures superior freshness, flavour, taste, texture, and nutrition in every harvest. “Embracing sustainable practices, the company prioritizes reducing its carbon footprint through innovative approaches and technologies. Its goals include providing farm-fresh quality up to the last mile, making healthy and nutritious vegetables accessible to all, minimizing food miles and carbon emissions, and positively impacting the local communities it collaborates with”, says Sanket Mehta, CEO at Nutrifresh Farm Tech India.

Recognizing the need to bridge the gap between demand and supply, Nutrifresh embarked on a journey that led the company from traditional agriculture to hydroponic farming. Through rigorous experimentation, the farm evolved from open field sugarcane cultivation and floriculture to hydroponically cultivating a wide variety of crops, such as bell peppers, tomatoes, zucchini, red cabbage, and an array of Indian and foreign leafy greens. In addition to delivering produce to various locations across India involves Nutrifresh also provides on-site training and visits, allowing people to witness firsthand how food is grown and learn about hydroponic technology. Farms at Nutrifresh are Global GAP certified, ensuring pesticide-free and lab-tested produce to the consumers.

Precision for Consistency
Nutrifresh’s success is attributed to year-round production of 42 different vegetables and its unique selling points. Unlike traditional agriculture, where climate constraints often lead to inconsistent pricing and non-availability, Nutrifresh delivers a consistent supply, even during challenging conditions. This stability enables the Company to supply produce year-round, effectively addressing the demand and supply fluctuations. In hydroponic farming, precision is paramount. Nutrifresh employs advanced technology to monitor, analyse, and control five key factors essential for plant growth: electrical conductivity, pH, temperature, humidity, and light intensity. With a customer-centric approach, Nutrifresh Farm engages both B2B and B2C markets. It collaborates with well-known modern retailers such as Nature's Basket, Star Bazaar, and Reliance to reach the household consumers.

Looking ahead, Nutrifresh Farm's growth trajectory is impressive. “With plans to expand to 100 acres in the next three years and potentially reach 300 acres within five years, we are on a mission to transform the agricultural landscape. By combining technology, sustainability, and a commitment to consistency and quality, we shall continue to address agricultural challenges and forging a path toward a greener, more food-secure future”, concludes Sanket.