In 2013, Odisha Saree Store jump-started its journey with a similar agenda – primarily to improve the standard of living of the weavers by providing them employment. Henc, developed an eCommerce platform that offers India’s finest handloom and handicraft products to the world. With difficulties related to changing the mindsets of people, curating the products online, delivering the products, and exporting, the
" Right from authentic hand-woven beautiful silks from the State of Odisha to various states handloom and handicrafts products; Odisha Saree Store offers a wide variety of products to choose from."
Explicating on the challenges, Prasanta says, “Unlike other online products that are available on different platforms, handloom and handicraft products need to be physically evaluated. Each product has its unique identity and a lot of detailed work is involved in making the product. As a matter of fact, the quality of artistry and complexity achieved in the handloom fabrics is exceptional and certain weaves & design are beyond the scope of modern techniques. Thus, creating the same experience for the users online becomes quite challenging. I feel we have understood our clients’ better and have curated the products accordingly.”
Personalized Handloom and Handicraft Products
Over the years, Odisha Saree Store has established itself as a one-stop platform for buying handloom and handicraft products from across India. Right from authentic hand-woven beautiful silks from the State of Odisha to various states handloom and handicrafts products; Odisha Saree Store offers a wide variety of products to choose from. “We take customized orders from our customers,” Prasanta says.
In addition to this, Odisha Saree Store has other verticals where they provide personalized handloom
Summing up the Journey
Managing with a full-time job and with lesser spare time on the weekends, Prasanta has come a long way and to develop such a revolutionary platform from scratch. Before Quitting his job at Boeing End of Jun 2018 and work full time on his ventures, worthwhile to mention is the constant motivation and support he has received from his father (Sudhakar Sahoo) and wife (Rashmita Sahu) who have helped him in customizing the entire solution to build the product. The venture began with 4-5 orders on a monthly basis initially and at present gets close to 5-10 orders/Day. With its lean team approach in the backend operations, the team includes 300+ families across India.
Based in Dhenkanal, Odisha Saree Store is currently looking for ways to expand its business in the near future. Prasanta avers,“This sector has so much scope and it is high time the Govt., Banks and Investors step forward and contribute. We on the other hand will continue to do our best and add value in everything that we do in this industry."