Online Distribution Network: One-stop shop for all Fashion e-Commerce Needs
Narinder Mahajan & Kumar Udaar
Since Narinder had been associated with the offline and online retail industry for more than 14 years, he understood the eCommerce business performance, retailing, and fast fashion merchandising unlike anyone else in the market. Together with Kumar Udaar, who had a much similar experience in the space, Narinder established Online Distribution Network (ODN) in 2015.
Understanding Fashion Consumers’ Behaviour
Powered by years of e-Commerce Operations, Online Consumer Behaviour & Creative Content Understanding in Fashion alone, ODN started their operations in bootstrap mode for a year and gained recognition through word of mouth. Soon this caught the
ODN has emerged as a global full service eCommerce company enabling brands to leverage multi-channel opportunity
As India’s leading provider of digital fashion commerce solutions, ODN is already powering the e-commerce for almost 30 leading fashion brands like UCB, Wrangler, Arvind Brands, Celio, Biba group, Myntra, Snapdeal and leading online brands like Harpa, Aujjessa, Shakumbhari, among others in less than 1.5 years of operations. The company provides a full range of services including Market Place Management (MPM) services that involves right from the registration and listing of product on marketplace portals like Flipkart, Amazon, Jabong etc., analytical reports, price & catalog management, warehousing & fulfillment, to providing technological solution to fashion and lifestyle brands. Altogether ODN is focused on single area and their expertise resides in adding impact in the fashion retail segment. ODN is one of the very
This would mean from a central data management centre, they will be able to power all the websites with one single set of images and content avoiding considerable duplication of work," says Udaar
Partner For success
With a core team from NIFT and with over 50 man-years of fashion retail experience, ODN truly understands and represents the brand ethos pretty well. Based in Delhi, they are opening office and FC in Bangalore by end June. While India has opened up to endless business opportunity in the fashion retail industry, ODN has emerged as a global full service eCommerce company enabling brands to leverage multi-channel opportunity. “Going further, we want to help brands build their own web-stores and manage traffic through digital marketing and provide customer support. Altogether technology, creative services, fulfillment will become support services to marketplaces, and own web-stores management,” concludes Narinder.