Online Distribution Network: One-stop shop for all Fashion e-Commerce Needs

Narinder Mahajan & Kumar Udaar,Co-FoundersDuring 2014, Narinder Mahajan was heading fashion brands – business division at Snapdeal. It was at the time of his job tenure that he witnessed a drastic expansion in the front-end operation of eCommerce. To his surprise, when it came to sellers’ ecosystem, there was a persistent loophole in the back-end operations of effectively managing the products.

Since Narinder had been associated with the offline and online retail industry for more than 14 years, he understood the eCommerce business performance, retailing, and fast fashion merchandising unlike anyone else in the market. Together with Kumar Udaar, who had a much similar experience in the space, Narinder established Online Distribution Network (ODN) in 2015.

Understanding Fashion Consumers’ Behaviour

Powered by years of e-Commerce Operations, Online Consumer Behaviour & Creative Content Understanding in Fashion alone, ODN started their operations in bootstrap mode for a year and gained recognition through word of mouth. Soon this caught the
attention of different fashion brands. Deep understanding of the eCommerce consumer behavior and operational dynamics of the marketplaces has helped team ODN carve a niche for them in delivering brands product reach out to the end customer with ease. Additionally their strategies and business modules are designed in such a way that it makes brands product more trending and attractable to online customers thus helping brands stay ahead of competition.

ODN has emerged as a global full service eCommerce company enabling brands to leverage multi-channel opportunity

As India’s leading provider of digital fashion commerce solutions, ODN is already powering the e-commerce for almost 30 leading fashion brands like UCB, Wrangler, Arvind Brands, Celio, Biba group, Myntra, Snapdeal and leading online brands like Harpa, Aujjessa, Shakumbhari, among others in less than 1.5 years of operations. The company provides a full range of services including Market Place Management (MPM) services that involves right from the registration and listing of product on marketplace portals like Flipkart, Amazon, Jabong etc., analytical reports, price & catalog management, warehousing & fulfillment, to providing technological solution to fashion and lifestyle brands. Altogether ODN is focused on single area and their expertise resides in adding impact in the fashion retail segment. ODN is one of the very
few photoshoots studios in the country that is authorised by Myntra, Flipkart, Snapdeal and Amazon for very high quality output. Additionally, they provide creative services to brands across the globe which includes catalogue shoots, editorial, banner creation, product descriptions. “Once clients have outsourced services to us, they can completely focus on their core operations for enhancing their brand’s efficiency. And in pursuit of becoming an end-to-end eCommerce solutions provider, we also offer customized tech solutions now for brands. e.g With Singapore based tech company, Vinculum, our company is helping Fossil group build a centralised images and text content and a CMS tool for their APAC region's online marketplaces.

This would mean from a central data management centre, they will be able to power all the websites with one single set of images and content avoiding considerable duplication of work," says Udaar

Partner For success

With a core team from NIFT and with over 50 man-years of fashion retail experience, ODN truly understands and represents the brand ethos pretty well. Based in Delhi, they are opening office and FC in Bangalore by end June. While India has opened up to endless business opportunity in the fashion retail industry, ODN has emerged as a global full service eCommerce company enabling brands to leverage multi-channel opportunity. “Going further, we want to help brands build their own web-stores and manage traffic through digital marketing and provide customer support. Altogether technology, creative services, fulfillment will become support services to marketplaces, and own web-stores management,” concludes Narinder.