Initially introduced as a marketing tool, coupons and deals have birthed a multi million dollar industry that is dominating online and offline businesses. It has proved to be a lucrative avenue for both consumers and marketers. The coupons industry has tremendously benefitted from the demand for attractive concessions combined with the potential profit margins. Having witnessed the growth of the coupons industry in the west, Ashok Reddy, the founder of GrabOn realized the scope in his home country. “During my stint abroad, I witnessed the humongous growth of the coupons industry in the US. It served as a reminder of the scope available back in India. In the early days of e-commerce, online shopping and e-retail were not as convenient or costeffective as today. Hence, there was a genuine need for coupons and deals which could help the average online shopper save on their expenses. GrabOn was thus conceived out of the need to make online shopping cost reasonable and congenial. Recently we have diversified into the online gifting segment with our Gift Cards platform,” narrates, Ashok Reddy, Founder, GrabOn.

With this objective in mind, Ashok laid the foundations of GrabOn, India’s preferred savings destination. GrabOn furnished authentic, validated and latest coupons/deals to help Indians save big every time they shop online. The customer first approach not only

helped widen the brand reach and increase the revenue but also created loyal brand advocates. GrabOn offers the latest and hottest coupons to the users while providing top notch performance marketing solutions to merchants from health, travel, shopping, food, and other segments. GrabOn’s objective is to drive maximum ROI for its merchant partners and help shoppers save on every thing. “Since our inception, we have partnered with top players across several verticals which help us in offering exclusive coupon codes and deals. Our strategic alliances give us the opportunity to provide discounts across Banking, Aviation, Retail, Payments, OEMs and other sectors. We have tried to replicate the same with our Gift Cards platform, working closely with top names to provide exclusive discounts on the Gift Cards,” informs Ashok.

A trusted couponing company formulating top-drawers and bonafide coupons and deals to perk up the reach, brand and revenue of businesses

Making the Big Move
GrabOn has enjoyed a stately and positive journey so far. From coupons and deals to entry into the e-Gift Cards space, in the span of seven years, the company has gone from strength to strength. Starting with a team of five the company’s current workforce count is more than 50. Impeccable client service coupled with on-time and insight driven performance has helped GrabOn onboard big names across various industries. As he avers, “Our contributions have been recognized by acclaimed organizations viz. CNBC, Business Standard, Inc 42 among others. We won The Startup Star award in 2016 by IBM, Future Group’s Retail Startup Awards in 2017, and the Asia Pacific Entrepreneurship Awards in 2018. Our service has won millions of hearts currently, we have 4000+ merchant partners and 15 lakhs, subscribers.” GrabOn believes that a company is only as good as the people running it. Thus, the office space has been designed to provide all material comfort to the prolific team who are the engine driving India's 1 coupons/deals and e-Gift Cards marketplace.

What Lies Ahead!
Like any successful business, GrabOn has diversified into other ventures offering scope and scalability. The successful foray into the online gifting space with the GrabOn e-Gift Cards platform has paved the way for further expansion. There are a few projects in the pipeline, but the startup has its eyes firmly set on becoming one of the top digital transaction companies in India in the coming years.