Founder & Partner
Oodles is the dream venture of Vidhi Vakil an event, marketing, and branding specialist who conceived the idea when she realized that a lot of startups were on the lookout for an affordable advertising and marketing agency. Therefore, Vidhi established Oodles in 2015 in Chennai as a full-service creative agency to help startups and other leading brands achieve greater influence by aligning strategy, brand, design, advertising, digital and events. The team's work reflects a deeper understanding of what makes a brand closer to consumers, and insight and purpose are the heart of it. Today, it has grown from a city-based small agency to an agency that is offering solutions in 50+ cities across. "Every project of ours has been a milestone for us because breaking the monotony and making them deal with some-thing new is very difficult and for us, every project has been very dear. At Oodles, we are passionate about whatever we do. We believe in the word of mouth marketing and we are growing organically," she says.
Oodles aims to help startups and other leading brands achieve greater influence by aligning strategy, brand, design, advertising, digital and events
It's not a rosy path for any entrepreneur to start their own company. Convincing people to upskill from traditional to digital marketing was a major roadblock that Vidhi faced. Also, the client's demands are not necessarily aligned with the company's requirements. Thus, to help them stay ahead of the game, Oodles assigns the right sized qualified team who delves deep into the psyche of its clients to understand their requirements and crop up with the finest solutions. The agency's success is directly proportional to the brand's success. Oodles has an in-house team with a pool of seasoned veterans and newbies from varied industries working for the common goal of making their client's life simpler and helping them target their consumers and make consumers' lives better. "It's not necessarily about doing an out-of-the-box thing, but it's about coming up with customer-centric solutions. It should strike the right chord with the consumer. This is exactly what we wanted to do and that's what we have been doing for the last three years now," she concludes.