Due to our hectic lifestyle, we are constantly on move spending more time commuting than spending with our family. Working hours in India is one of the highest in the world where the worklife balance has become a myth. And amidst all, health is taking a back seat. Taking a balanced diet helps us get all the essentials nutrients, however, with our busy day to day schedule, we either skip meals or often fail to consume a proper diet which eventually leads to various kinds of lifestyle health issues. Even though India is a food nation with a plethora of eating options available everywhere but there is a gap of nutritious and cleanlabel food what exactly our body needs. Healthy eating habit can be a real challenge and it is impractical and inconvenient to get high quality measured nutrition through our regular diet because you need to eat too much of too many things. Hence, the future of food has to be something like nutritious and convenient! Keeping this in mind, Satish Negi who comes from a consulting background teamed up with a sales and distribution expert Jasmeet Khanna to launch a newage FMCG brand named BREKKIE, a range of breakfast shakes to offer consumer with nutrition in convenient format which can take care of approx 20 per cent of your daily macro and micronutrient requirement. “We intend to offer our customers a wide selection of smart food products designed to help them in making healthy eating habits easier,”says Satish Negi, Founder & Director. He further adds, “We named our company after the sacred

“Pipal tree” which is synonymous with wisdom & goodness! Taking inspiration from it, we are focused on creating a line of thoughtful food products that can help consumers in making better food choices for their health and wellness.”

Pipal Tree is focused on creating a line of thoughtful food products that can help consumers in making better food choices for their health and wellness

The company believes that good nutrition is an essential factor for a modern lifestyle and looks forward to creating a portfolio of thoughtful and smart products to address today’s urban shopper lifestyle health issues. Focusing on the millennial, corporate and health & fitness conscious clients the company is catering to products that meet the diet needs with simple products in a country like India which is protein deficient. It sources the highest quality performance driven ingredients to create new and exciting foods designed to provide the highest amount of nutritional value possible. The products manufactured by the brand are loaded with ingredients that make individuals adopt a better lifestyle.

Jasmeet Khanna, Co-Founder

The Road Ahead
Since the company started its operation in the year 2018 it held a strong consumer base in the functional drink market. It has worked with experts to understand the optimum requirements of the nutrients in food. Formulating the smart drink with low sugar no harmful preservatives, and no added colour/flavour it has placed the product both in modern and traditional trade. With the demand for the functional drink category tremendously increasing the company is planning to introduce new exciting flavour in the current line of product as well as launch new product ranges. Eyeing the future, it aims to build a stronger team and expand beyond Mumbai to other metro cities.