Rahul M Mishra,Co-Founder
Pankaj Vashistha,Co-Founder

Management of the savings account to securing the right policies have prevalently been the pain points of a middle class professional. Sometimes, it’s not the problem of capital that haunts an individual; it is the acute unavailability of proper platforms which can facilitate him manage the same. Rahul M Mishra& Pankaj Vashistha, with their profound experience and expertise in the insurance sector came up with the idea of Policy Ensurein October 2016 with the idea to provide a policy choosing platform especially for the Tier 2 and Tier 3 cities. “By 2016, we started making plans and it was by July/ August 2017 when we finalized the plan and started our operations”,says Rahul.

Although the insight of Policy Ensure was initiated in 2016, the framework came into being only in 2017 when we acquired the

Hudson Insurance Brokers of Chandigarh with angel funding from a leading business house in automobile sector based out of Chandigarh.“First we set up the team in place offline with a plan and a vision to go online with Policy Ensure as a brand name” to create a unique Hybrid business model, says Rahul. He adds,“A journey has challenges but challenges have been there always and we have been learning as well over the period of last 18 months.”

"On an average Policy Ensure is gaining about 1200 customers a month and has grown 500 percent since its inception"

When it comes to the insurance sector, challenges are manifold. The primary one being the unavailability of insurance in the Tier 2 and Tier 3 cities and most of the parts of rural India. So, in line with the Ayushman Bharat Yojana which is aimed to provide health insurance cover to at least 40 per cent of India's population which is majorly deprived proper health insurance, Policy Ensure also wants to cater to this class of people and many others in tier 2/tier 3 cities and villages.

The Way Ahead
The insurance sector in India is under supervision of the Insurance

Regulatory Authority of India (IRDA) which is constantly providing the support of a backbone to all of the insurance industry in gaining direction and purpose. “Product differentiation here is difficult to make because we act as distributors and representatives of the client and the distribution of all the products is made by the insurance companies whom we help reach the last mile. And as per product innovation is concerned, we have a limited scope as a broker but at the same time, by gaining access to customer the data of Tier 2 and Tier 3 cities and with the use of technology in terms of data analytics we will be able to customise products at the right places” in times to come.


On an average Policy Ensure is gaining about1200 customers a month and has grown 500 percent since its inception. Rahul concludes,“Over the last 15 years our country has developed a large population which is unemployed in the Tier 2 and Tier 3 cities and we want to at least give them the opportunity to become their own boss and become insurance advisers and so that they can create their own business set-up.