Puminati Digital: Adding Value To The MSMEs Through Data Driven Marketing Approach

Utkarsh Pant, Founder & CEO

Utkarsh Pant

Founder & CEO

In this era of digitalization, the digital marketing has become an incredibly important part of any business. However, understanding how to implement effective marketing & sales strategies while proposing a ‘brand’ for an organisation is a complex and challenging assignment, even today. Deluged with the wealth of data and increasingly changing customer demands, very few marketers possess the skill to implementing effective marketing strategies making wise usage of online marketing channels. This is where Puminati Digital, a Haldwani based IT and digital marketing company, a brainchild of Utkarsh Pant (Founder & CEO) comes into the picture and dedicatedly lends an upper hand to help brands grow and survive amidst the rising competition.

A digital marketing specialist, Utkarsh having spent a number of years working with some of the top-notch digital marketing companies realizing the lack of quality service providers in the Indian digital marketing space co-founded Puminati Digital in the swaying times of COVID-19 in 2020. Setting its foot right in the Digital marketing space, the company today offers a wide array of digital services to the MSMEs around the country such as Web Development, Search Engine Marketing, Social Media Services, e-Commerce Marketing, Content Marketing, Creative Solutions, and Video Production & Marketing.

The Unique Approach
“It’s always a delicacy to find new business ideas getting presented, however it’s disheartening to witness those ideas failing disastrously in the absence of the right
approach to implying the effective marketing strategies or fund crunch. Puminati Digital just understands this precisely and strives to offer a quality digital service at an affordable price to the existing or emerging businesses in the market”, shares Utkarsh. Being a datadriven company, it works a lot on analytics (competitor data, buyer’s persona, and more) and provides tailored services according to the client's business requirements.

“Puminati has had a client retention rate of 85 percent until time and endeavours to grow prolifically in the same spirit crafting innovative and influential business strategies

Growth Story & Future Mapping
Hailing from Haldwani, Uttarakhand where he is an expert of digital marketing & branding, his Co-founder, Mukesh Ghai possesses a strong business acumen in the industrial automation. It is their collative contribution to the digital space, that has made Puminati what it is today and will be in the future to come. Starting off with an appreciable client from the FMCG industry helping it increase its import & export business through Google Ads, productive branding strategies, and more, the company has delivered sterling results in both B2C and B2B segments (Pharma and Consumer Electronics) as well. Covering a count of 100+ clients from cities like Bangalore, Chennai, Delhi, Mumbai, and PAN India in a short span of around two years, it has had a client retention rate of 85 percent until time and endeavours to grow prolifically in the same spirit crafting innovative and influential business strategies.

Utkarsh concludes, “Growing from a two-members team today we’re a team of 20 which will just keep adding on. Also, expanding our office location to Dehradun city beyond Haldwani & Rudrapur, we are in the process of expanding our geographical reach quite recently and planning to strengthen our business development opportunities in the international market. Hence, what had started with the purpose of cementing the national economy through digitalization will continue to grow with exploring of new markets and opportunities across industries”.