Swapnil, Co-Founder &
Priyanka Godse, Director
Play is essential to a child's learning and emotional development; touching and exploring are often considered critical aspects of most educational programs that help a child develop different capabilities. Plastic or painted toys are advertised as safe however, it is often recalled or found that there is lead in the paint or plastic body or that it is unsafe for other reasons. Noticing all these issues, Rocking Potato established its brands as a Wooden toy manufacturer which provides Indowestern, ecofriendly, sustainable toys, Proudly Made in India. It has filled the gap between the classical toys in the market, which did not go with the modern style homes, and the other expensive imported toys. "We have excelled our metrics
Our unique range of toys for toddlers and infants focuses on everlasting designs and gives good open-ended toys at an affordable price
Loved by Every Parent & their Child
Rocking Potato makes baby activity play gyms, push carts, rockers, teethers, rattles, and crochet toy products for both boys and girls. They have wooden, crochet, and felt toys, especially for the age group of 0 to 24 months. The brand is serving more than 500+ customers monthly and is growing 50 percent year on year. "Our unique range of toys for toddlers and infants focuses on everlasting designs and gives good open-ended toys at an affordable price” speaks Swapnil.
Priyanka Godse, Director
Rocking Potato started in a 1BHK apartment with just two people now, around eight team members are working full time. Local artisans make their toys, almost 80 percent of the staff is women, and they proudly follow the Swadeshi approach. Beautiful and unique designs range of high quality wooden, crochet, and felt toys with a classical yet westernized look of the toys has helped them stand out in the market as the ecofriendly Made in India brand. The demand for their products is phenomenal, with some positive feedback from their existing customer base. The brand aims to cater more to educational and role play based toys, and since they are now BIS certified, they are planning to expand into offline stores.
Rocking Potato plans to expand more SKUs, so customers can easily choose toys Made in India. The company is in talks to deliver its products internationally, and if everything is streamlined, it will launch Made in India toy brand to reach globally. "The short term goal is establishing our footprint in PAN India is in line with our longterm goal of achieving market leader status in sustainable toys” closes Priyanka.