For many years, China has been the global leader in toy manufacturing, and even Global toy manufacturers depend on China for outsourcing manufacturing. China alone accounted for 70 percent of India's toy imports, and the toys industry in India has the potential to grow to $2-3 Billion by 2024. The increasing population of India represents one of the key factors catalyzing the demand for toys. In addition, inflating income levels and the rising awareness among individuals about the benefits of toys in improving the cognitive capabilities of children are positively influencing the market in the country. The Indian toy industry is only 0.5 percent of the global size, indicating a significant potential growth opportunity. Established in 2019, Rocking Potato is an ecofriendly and sustainable toy brand that started with classical toys like beautiful Rocking horses, Unicorns, and Horse sticks.

Play is essential to a child's learning and emotional development; touching and exploring are often considered critical aspects of most educational programs that help a child develop different capabilities. Plastic or painted toys are advertised as safe however, it is often recalled or found that there is lead in the paint or plastic body or that it is unsafe for other reasons. Noticing all these issues, Rocking Potato established its brands as a Wooden toy manufacturer which provides Indowestern, ecofriendly, sustainable toys, Proudly Made in India. It has filled the gap between the classical toys in the market, which did not go with the modern style homes, and the other expensive imported toys. "We have excelled our metrics

on burn rate, capital efficiency and positive gross margin and are very much on track to become operationally profitable by the end of the financial year” speaks Priyanka Godse, Director, Rocking Potato.

Our unique range of toys for toddlers and infants focuses on everlasting designs and gives good open-ended toys at an affordable price

Loved by Every Parent & their Child
Rocking Potato makes baby activity play gyms, push carts, rockers, teethers, rattles, and crochet toy products for both boys and girls. They have wooden, crochet, and felt toys, especially for the age group of 0 to 24 months. The brand is serving more than 500+ customers monthly and is growing 50 percent year on year. "Our unique range of toys for toddlers and infants focuses on everlasting designs and gives good open-ended toys at an affordable price” speaks Swapnil.

Priyanka Godse, Director

Rocking Potato started in a 1BHK apartment with just two people now, around eight team members are working full time. Local artisans make their toys, almost 80 percent of the staff is women, and they proudly follow the Swadeshi approach. Beautiful and unique designs range of high quality wooden, crochet, and felt toys with a classical yet westernized look of the toys has helped them stand out in the market as the ecofriendly Made in India brand. The demand for their products is phenomenal, with some positive feedback from their existing customer base. The brand aims to cater more to educational and role play based toys, and since they are now BIS certified, they are planning to expand into offline stores.

Rocking Potato plans to expand more SKUs, so customers can easily choose toys Made in India. The company is in talks to deliver its products internationally, and if everything is streamlined, it will launch Made in India toy brand to reach globally. "The short term goal is establishing our footprint in PAN India is in line with our longterm goal of achieving market leader status in sustainable toys” closes Priyanka.