Shoppingkart24: Delivering Authentic GI Products straight from Vendors to Customers
Established in 2015, Shoppingkart24 is delivering authentic and unique Geographical Indication products and other quality handicrafts directly from rural or urban vendors to customer’s doorstep. Started with a humble beginning, Shoppigkart24 envisions a radical transformation of Indian textile and handicrafts industry; hence, they focus on three main areas – Educate, Empower and Enrich. They are Educating rural craftsmen/women with practical skills and bringing it to the online market: thus Empowering them through providing a better quality of life: and finally, Enriching them by help scale up their businesses. Prateek describes, “Shoppingkart24 is a solid platform to sell and publish various indigenous Indian crafts and arts globally. Beyond that, we are promoting uniqueness and richness of our GI products by connecting vendors and identifying the authorized/registered users of GI Products or assisting those who are not received GI registration, so that they can use the GI tag on their products to prove the authenticity or genuineness of their products. We are the first company to get collaborated with CIPAM-DIPP (Ministry of
Shoppingkart24's USP lies in their product offerings. To ensure easier shopping experience to all the customers across the globe, the company has rolled out a user-friendly mobile application on Android Play Store with a special Voice Search feature and this is not the end, the company is also planning to build a strong offline presence in the market. “Our journey till date has been tough yet productive and we’re growing slowly and steadily. Today, Shoppingkart24. com features more than 1500 sellers and 10000 products within a short period. Under the mentorship of Aparna Mishra, Founder of a Virtual Incubator - Accelerator,‘Club CafeBiz,’our team has been unfolding new aspects for company’s growth. We’re on the verge of implementing new features on the website to give the best experience to both our sellers and customers. With a target of 10x growth in customers within next six months and 3x increase in customer spend, Shoppingkart24’s future plan is to strengthen their Indian market presence, channelize the sale in other countries and promote indigenous arts, crafts and designs to increase foreign trade,” Prateek summarised.