In today's digital age, there is a severe overlap between the online and offline worlds, which has changed the face of marketing from physical or digital to the 'phygital' model(physical + digital) in all aspects. Integrated marketing helps break down department barriers to embrace a holistic marketing approach. It creates a unified brand experience for consumers by blending marketing aspects such as advertising, sales promotion, public relations, direct marketing, and social media through their respective mix of tactics methods, channels, media and activities. Established in 2021 Silverline Consulting is an independent integrated marketing communications consultancy based out of Mumbai with a vision of enabling SMEs and startups on their digital and brand journey.

One-stop Marketing Solutions Partner
An integrated approach to marketing communications ensures that all channels are aligned and following the same strategy, overarching the business objectives and company values. It has been observed that the smaller agencies are excellent at functional deliverables, but there is a lot of fragmentation in their structure and a lack of strategy. While bigger agencies are great at delivering long term results, it entails massive costs and a complex hierarchy.

Silverline Consulting commenced its operations to lend a voice to smaller brands by combining the expertise and strategy aspects of marketing to provide them with

sustainable growth solutions. Silverline Consulting has established itself as a one stop marketing solutions partner for emerging brands with limited resources and proficiency in many marketing functions. "According to data sources, integrated campaigns are 30 percent more effective at building brands. IMC holds a bright future for brands in today's phygital age and for us as brand partners in enabling a seamless growth journey for our clients", speaks Sanket Bolinjkar, CEO, Silverline Consulting.

Our distinguishing factor is our ability to consolidate different marketing functions required to scale in today's day and age

Delivering Holistic & Creative Solutions to Build Better Brands
Silverline Consulting takes great pride in forging long lasting relationships with its clients while partnering with them to deliver sustainable growth and success. They help brands and businesses of all shapes and sizes to standout online and take advantage of the online space. Silverline Consulting offers expertise and services in Brand Consultation, Design Consultation, Content Marketing, Media Planning, Buying Strategy, Integrated Marketing, Public Relations, ATL & BTL Marketing, Performance Marketing, and e-Commerce Solutions. "Our distinguishing factor is our ability to consolidate different marketing functions required to scale in today's day and age", speaks Sanket.

Silverline Consulting started its operation with a team of five in Mumbai and two clients in FMCG & healthcare, and over the last 12 months, they have added seven more team members along with five more clients in different verticals such as Travel, Sports and KidTech. Silverline Consulting constantly works on improving and learning about technology integrations, latest tools, and new age business models to help scale their client's brand. Silverline Consulting cross pollinates learnings from their experiences across different industries and applies them to solve the client's problems with innovative and costeffective solutions. They understand the clients' business goals and integrate them into their digital presence. The team is designed with diverse skills, expertise, and experiences to deliver holistic solutions to facilitate a seamless growth journey for brands.

Silverline Consulting is keen to explore and build capabilities for e-Commerce in the next 12 months for D2C brands along with a robust performance marketing and marketing automation domain. Bengaluru being the hub of rising startups, Silverline is looking at expanding its business development efforts there for the emerging brands that will likely consider their services.