Sparkt: Collaborating Data Sciences & Emotional Intelligence for Experiential Solutions
During this time, they noticed that the industry is largely focused on creating frameworks and ecosystems that deliver solutions to brands &businesses. Realising that ‘One model suits all’ approach no more stands true, they decided to surface on the trending marketing space. Hence, Sparkt was born with the core idea to enable deep-rooted engagement with the brands &to gain relevance with the consumer of the today through complex multi-channel, consumer & brand experiences.
“Coming from a space of creating something we felt that there is always an opportunity to reinvent the old into new without innovation or over engineering. With the passion to build businesses & brands and turn the unconventional ideas into reality helped us in founding Sparkt,” speaks Shazeb Sheikh, Chief Creative Officer, Sparkt.
Positioned at the sweet spot of ‘Culture, Design & Technology’ Sparkt from a mere 4 people team has grown to a 32-member team and has generated a growth track of 120 percent
Culture, Unconventional Methods & Unique Customer Engagement
Sparkt believes that culture creates an equal value for a company in the future that reflects in the innovative working space of the company itself. Fortifying ‘culture’ as fundamental and being determined by factors viz.‘Self-Governance, Truth, Value & Choice’, Sparkt has emerged as a platform that is collaborated with data science & emotional intelligence to bridge the need gaps with creative & experiential solutions both for the brand & consumers.. Believing to going beyond the brief and giving holistic solutions that have longevity and rooted in consumer reality, it has supplemented short term objectives with consumer insights with understanding of the business ecosystem that enables foresight and definition of a larger vision.
Sparkt today with its unique approach of consulting, starting right from understanding the clients’ business problem to allowing communication, content, technology, experiences, media-based solutions have been able to deliver effective results. The major service area of Sparkt includes consulting, content, products, interactive experiences
Planning to Launch Hybrid SaaS Product & Technologies
Positioned at the sweet spot of ‘Culture, Design & Technology’ the company from a mere 4 people team has grown to a 32-member team and has generated a growth track of 120 percent. The company has received 22 awards across various events and has also helped its client star plus to win brand of the year award across various eents.. Shazeb concludes, “We will bring value be it in terms of intelligence from data sciences or leveraging insights from the ever-evolving consumer landscape. Soon planning to launch a Hybrid SaaS product offering for mutual fund businesses we are also in the early stage of exploring methods in data & insights and are planning to leverage trending technologies soon.”