SportsUnity: A Unique Cricket Quizzing Platform with Cash Rewards
Chief Operating Officer
One of a Kind - App based Quiz Platform
SportsUnity started as an ‘all-in-one’ platform that offered live scores, news and chat. However, they soon realized that they needed to offer something completely different to the incumbents. In a quest to achieve product-market fit, SportsUnity reached out to cricket fans via Whatsapp groups and Facebook posts to gather fresh user insights. Rishiraj avers, “We experimented with various features on
With great success in their cricket quiz platform, SportsUnity has introduced an exciting cash based game format in the app
SportsUnity offers a two-player game format where users compete in a super over quiz match that consists of 12 questions. Players score runs and take wickets by answering questions with speed and accuracy. Users build their own unique profile with detailed batting and bowling statistics just like a real-life cricketer. As a result, SportsUnity offers their users instant gratification through these 2-minute quizzes with the bonus of enhancing their knowledge of the game in an entertaining manner.
After launching their first version of this concept, SportsUnity received a tremendous response, gathering 150,000 users in less than 6 months with a staggering engagement rate of 18-23 minutes/user per day.
Monetizing the Platform
With this initial success, the team worked on various concepts to monetize the platform, ranging from paid features to an ad based platform. Based on vast user
Expanding the Horizons of Sports
With its burgeoning fan-base, SportsUnity aims to add other sports while working tirelessly on scaling their platform.. The 12-member strong team strives to keeps itself abreast with the latest technologies and plans to use some exciting new technological innovations to support massive scale for a growing user base. Focused currently on the Android version to reach its target audience, the company aims to add an iOS app into its mix while continuing to develop new features. Explaining the same, Shrawat concludes, “We are planning to introduce new cash tournaments that will add a totally new dimension to the gameplay experience. Beyond that, we feel that the Indian audience has really opened up to new sports such as football and badminton in the last few years, and hence, we are planning to expand to other sports in 2018”