Phanindra Kumar Vemanapalli, CEO

Innovations in Augmented & Virtual Reality solutions are bringing about a revolution in the travel, education and retail industries. InRootz was formed with a mission to offer best in class experience for exploring India by learning, travelling and shopping. The platform comprises of immersive virtual reality experiences of 58+ historical heritage monuments and destinations. “InRootz has been revolutioning the very concepts of travellers engagement in India through immersive VR content and technology. It is well placed in startup ecosystem with innovative ideas, research, innovation, well connected With entrepreneurs and other organizations with startup activities in the same space, guided by eminent mentors and advisors”, says Phanindra Kumar Vemanapalli, CEO, InRootz.

Addressing the Challenges
The valuation of the Augmented and Virtual Reality industry will stand up to $153 Bn by 2020.

Numerous startups in the country are working in the field of AR/VRtechnologies. Be-cause of the emerging ecosystem and the market being niche, a lot many challenges stand in their way which include expertise, access to funding, market acceptance, content, hardware and awareness. Phanindra says, “InRootz provides a platform on VR/AR technologies to create an immersive content in tourism, education and retail segments. We work with government of state tourism authorities to develop innovative solutions in turn reaching masses for creating awareness and keep viewers engaged with premium content and experience.

"Indigo Ventures LLP made angel investment of $500,000to In Rootz in 2016"

Impact on the Market
Various features of the InRootz platform attract a consumer’s attention. First are the e-guides that help a tourist to have an authentic audio guide in different languages with a VR experience that is integrated with QR code and GPS. Virtual reality KIOSK machines through which a tourist or a guest can experience the touch - screen VR services to take a look at the vivid collection of travel destinations and experience the places with virtual reality. InRootz’s 360 degree virtual tourism platform based on cloud enables hospitality industries to integrate virtual views of hotels in

order to explore rooms and other amenities before the guest finalises the booking. “The unique virtual tour cloud advertisement platform enables the management to dynamically promote ads on all integrated virtual tours and can keep track of all the analytics”, states Phanindra.

Growth & the Road Ahead
In the last 2 years, InRootz has provided services and innovative solutions for events like Kanakagiri Athishaya Mahotsava and Shravanabelagola Maha Mastakabhisheka event. It has also provided virtual reality services to royal Orchid hotels and Janapada Loka and also for Andhra Pradesh tourism authority and were a part of IACC, IITM promoting Travel , Learning and authentic Indian handicrafts online and offline. InRootz’s social media promotions for eco-friendly campaigns and heritage places attracted 1.6 million YouTube views, 39,689 in Facebook page followers and 10,86,033 views for Google street views for 360 degree Virtual content. Indigo Ventures LLP made an angel investment of $500,000 to InRootz in 2016. Expressing the future ahead for InRootz, Phanindra concludes, “Currently we are more focused in south India for the travel, education and merchandising verticals of InRootz. We are looking for a second round of investment to deploy the solution and business model in selected heritage places across India and scale up consistently.”