After working with different cardboard materials and design variations on Google cardboard versions, they came up with a cardboard variant that is much sturdier than traditional open sourced model.This marked Irusu’s beginning. Today, Irusu is the fastest growing company in VRspace.
Till date, Irusu has sold more than 60000 units to Brands, Corporates and consumers and
As the only Google certified Cardboard maker in India, Irusu has developed the first VR sports app for Star sports Pro Kabaddi
Bringing the Capabilities of AR VR in every sector
Striving to educate masses on Virtual Reality and spread awareness, Irusu provides premium Virtual Reality Headset devices and the applications to clients.The main challenge in VR space is the availability of advanced VR headsets like Oculus, HTC Vive (which are fine for enterprise customers, but a harder sell for consumers). Irusu with its both hardware and software development, knows exactly what end user wants from its vast customer base and develops the relevant apps for better VR experience.
At present, Irusu offers unique solutions to their clients in VR both on hardware and applications part. The company
He further says, “We are the only major company that has VR and AR solutions both on hardware and software part. With huge customer base garnered from last 3+ years, we have great insight on our consumer base and can easily push our content to them without much marketing effort.
Towards Creating a Bright Future
Since inception, Irusu has been growing YoY with more than 200 percent growth in the initial three years. Now, the company is at around 30 percent growth rate compared to last FY. Bootstrapped, they have recently joined with T-Hub(last eight months) and is under Startup India program.
“We had started as a tech company with more orientation towards product development and its applications. Right now, we are at a Scale Up stage and would be seriously looking at partnerships that can complement us on the other side of the coin like brand/product marketing, Scaleup, Go-to-market strategies, mentorship that can aid us in our business development,” shares Satya.