Brick2wall.com - Sowing Seeds of Change in US$120 Bn Age-Old Indian Construction Industry
Nishant Garg & Shashank Garg
Challenged by this thought and to transform consumer experience suffering from fading confidence, unorganized transactions and information asymmetry, Nishant and Shashank Garg, the 2 brothers, formed Brick2wall.com - an online marketplace aggregating 50,000+ products fulfilled by 500+ sellers across New Delhi Capital Region (NCR). Nishant is a Civil Engineer from IIT Guwahati, an ex-McKinsey consultant and an INSEAD MBA, while Shashank is a business graduate with 8+ years of forging industry partnerships. Both brothers hail from a family business that bank on 50+ years of trade knowledge and network.
Brick2wall has witnessed 8 times growth in sales reaching an annual GMV of Rs. 15 crores, recording a 40% MOM growth, with an average ticket size of Rs. 80,000
Aiding your Construction needs
For consumers, Brick2Wall serves as a one-stop online solution, providing ready access to choose and buy from 200+ brands across Building material (includes cement, steel, bricks & aggregates), Electricals, Plumbing, Sanitary Ware, Tiles and Wall finish products. Home owners particularly leverage free material calculators and buying guides endorsed by IIT Guwahati and unlimited access to contractors listed on the platform, to make educated decisions. Flexible payment solutions, price
Laying the Path Ahead
In the current fiscal year, Brick2wall has witnessed 8 times growth in sales reaching an annual GMV of Rs. 15 crores, recording a 40% MOM growth, with an average ticket size of Rs. 80,000. It recently won appreciation from steel and cement companies and sees pull from manufacturers in other categories. Nishant operates a tight-ship, which he believes is crucial for an e-version of his industry and for reaching break-even within this fiscal. With sales growth, sales-mix diversification and strengthening vendor relationships, he is confident of growing the current 3.5% Gross Margin (net of transaction expenses) to >6%.
The company takes pride in its open work culture and focus on developing a comprehensive growth curve for its entrepreneurial task force. Brick2wall’s rich advisory board exhibits experience across ecommerce, finance and heavy industries that keeps them updated with industry best practices.
Brick2wall won the 31st INSEAD Venture Competition in Dec’15. It received Rs. 1.3 crores as seed fund in Jun’17 from a clutch of angel investors and plans an aggressive growth plan in FY2018. A fresh website and maiden mobile application for this industry will be unveiled later in the month.