With today's marketing becoming more of an experiment-driven industry, a whole new set of challenges awaits marketers. As people spend more time online, assembling the blocks that make-up a robust brand awareness foundation is like an uphill climb. An innovative approach has to be there in achieving the end objectives, which is made possible by startups these days. One of such promising startups is Mumbai-based Media Bug, a boutique media management, marketing and communications company. "Creating visibility and sharing knowledge about a brand or product to the customer is the crucial part of any brand-building and awareness activity. This can be successfully achieved by effectively communicating brand message to their audience. At Media Bug, we understand the crux of branding and help brands attain their milestones using our expertise in marketing and communications arena," explicates Urich Kamath, Founder, Media Bug.

Media Bug is the brainchild of Urich, a well-seasoned bug in the area of events with an experience of over 14 years in local and global markets. Urich specializes in Brand Activations, Conferences and MICE. He has gained his ground working with the industry big names such as Grey Worldwide and Milestone Brandcom (a Dentsu Aegis network).

The company provides expert services in events management, corporate branding, brand activation, product launches, branding and merchandising. Along with these services, it works with some of the best names in the industry to provide affiliate services such as branding strategy, web design &d management, digital media and social marketing. Media Bug works with its clients to identify the need of the hour, conceptualize, strategize, design a customized communication strategy, and finally put to work.

At Media Bug, we understand the crux of branding and help brands attain their milestones using our expertise in marketing and communications arena

Media Bug is backed by a team of well-seasoned experts who bring several years of experience in the area of brand management and operations, with the capability of working to provide tailor-made solutions and services based on requirements. "Any event which comes-in is discussed with the team, where we brain-storm the ideas and share with the clients thereafter. Once the ideas are approved by the clients, we organize events flawlessly," says Urich. As a young and thriving marketing and communications agency, it works with brands to help achieve their brand outcomes through tailor-made strategies and solutions. A testimony to this is its brand activation work for J&J Accuve, where the team connected through almost five lakh customers and distributed approx. three lakhs lens as a part of its branding activity.

The Journey
Established in August 2016 with a small team of three people, Media Bug now houses over 25 employees with offices in Mumbai and Bangalore. "We started with just one client and now we are catering to 30+ clients. We organize events PAN India and in international markets in London, Sri Lanka and Dubai. We are capable of providing services to our clients across India, South Asia, United Kingdom and Germany," Urich says.

By 2025, team Media Bug envisions being present across all major cities metro cities in India and expanding its presence in Dubai, UK and Thailand. "While the world around us remains turbulent, we keep building on our strengths. In 2019, we have grown to new record levels. Our revenues have grown; our healthy business mix and global diversification have allowed us to outperform yet another year despite challenges in our event industry segment," he concludes.