A few years ago, the Italian food format stood third in preference after Indian and Chinese. Within that pizza had the largest share. However, recent studies show that pizza is the biggest and the most profitable segment in Quick Serve Restaurant(QSR) format. There has been a spurt in quick service restaurants in India. Initially, pizza was a difficult sector to enter as entry barriers were high and scaling up in this category was difficult. But now, several new brands are at par with the already established ones and not all can sustain for a span of 10 to 20 years. So, the more the number of franchisors, the better for the industry!



New Delhi based NYC.PIE Pizza, a boutique Pizzeria specializing in classic as well as gourmet New York styled thin crust pizzas, is owned and managed by Yashpal Garg and Jaspreet Singh Jolly.

Competition in the pizza segment is getting intense as franchisors are significantly ramping up their presence across tier-II and tier-III cities of India. There exists a

tremendous growth opportunity for franchisors in these areas as an educated middle class population is becoming more sophisticated concerning standardised food consumption. Seizing this opportunity is NYC.PIE Pizza. “Before NYC.PIE Pizza, pizza lovers had only two choices. They could either order pizzas baked on conveyor belts with low-quality ingredients on a thick maida crust or fight the traffic to visit a premium hotel. NYC.PIE Pizza get its distinguishing crust from the high gluten bread flour with which it is made.

NYC.PIE specializes in providing classic as well as gourmet New York styled thin crust pizzas

The company offers some of the best pizzas in town that are delicious and affordable as well. “It is must try for every pizza lover.The staff is very supportive and provides good help in choosing the right pizza for your pallet,” says one of their clients.

The Team Strength

NYC.PIE Pizza is managed by Yashpal Garg and Jaspreet Singh Jolly. Yashpal Garg is a Professional Chartered Accountant having over 10 years of experience. He takes care of online sales, consumer behaviour, product efficiency, analytics and finance. Jaspreet, a seasoned professional comes with 14+ years’ experience in consumer facing businesses covering all major aspects of food retailing, real estate, management consulting and franchising. Under the guidance of such industry veterans, the company has reached greater heights, over the years.

A registered and trademarked brand owned by Double AA Restaurants Pvt. Ltd., NYC.PIE Pizza delivers the best gourmet pizza. “With NYC.PIE Pizza, we plan on creating a niche brand for the food aficionados which would have an international appeal catering to the domestic crowd,” concludes Yash and Jaspeet.