With high penetration of internet in our daily lives, more and more people are switching to online entertainment world due to its unique ability to deliver personalized, high-quality, on-demand videos according to viewer’s convenience. Today, video is consume like AIR and we are noticing a mass shift in consumer behaviour since digital disruption happened that ignited data war among Telco’s and brought down the prices drastically and 'Make in India" campaign that pushed low cost smart phones penetration in India.

Though the online video streaming platforms are flourishing with increasing users and traffic, still, there is a wide gap between content aggregators and viewers. While the content aggregators are losing users and revenue because of piracy, the viewers are struggling to access their favourite content amongst the overloaded links, ads and information and eventually, end up watching the content from any

pirated site. Mayank Khanna, Founder and a media specialist expeditiously identified the need for a dedicated platform for consumers to access online videos legally in the disconnected, yet potent space of online entertainment and set off Advott Media Pvt Ltd with the objective to kill piracy, connect the unconnected and give users a fair chance to access content legally anytime anywhere.

Advott.com is India's first video discovery and a comparison platform where viewers can find Movies, Shows, Webseries, Offbeat and lot more videos streaming across multiple video on demand platforms like Hotstar, Voot, Netflix and many more. Simply visit Advott. com, SEARCH your content, SELECT to see where to watch and click to get directed on streaming platform to ENJOY videos.

Some of the features include Advott Search, Comparison of streaming platforms, Movies in Theater, Personalized Wish list, Deals and Offers on subscription packages, Smart Recommendation, Hatke Content - An Offbeat content genre that is available online only, Social Network Connect, Trailers, Trending videos and more.

“We are building innovative features using latest technology, Artificial Intelligence, Machine learning that offers seamless experience to consumers on web/ mob app and make every second of their free time a PRIME TIME! Our product focus shall expand to international market as well” said the Co-founder and technology specialist Kaustubh Patekar, an alumni of IIT Bombay and MIT, USA.

Unquestionably, Advott is creating a benchmark in Indian entertainment market by removing the chaos for millions of online viewers and curbing piracy. On their efforts to kill piracy, Mayank, says, “We believe that technology when combine with change in user behaviour can eliminate the root cause of piracy. We also actively support anti-piracy campaign lead by The Cell for IPR Promotions and Management (CIPAM). Our company has received recognitions in India and internationally which also include winning award for the best consumer internet startup at seed stage and Eureka 2017 which is Asia’s largest Business Model Competition called organized by IIT Bombay”, Mayank shared.

The company is simultaneously catering to B2C (video viewers) consumers via proprietary platform Advott and B2B (OTT platforms/cable/broadband operators) entities by offering business solutions such as Universal search plug-in, big data analytics, smart recommendations, AI based Advertisement insertion and many more. “We have a strong founding team with rich experience in media and technology. Today, we are receiving 100 percent growth month on month organic traffic to our website and have built early-stage relationships with premium and offbeat players in India. By the end of 2018, company wishes to include over 50 streaming platforms on board from India and the Middle East and creating more focused strategies to acquire both B2C and B2B customers in India and around the globe.,” concludes Mayank.