In the nutraceuticals industry, particularly within the nutritional supplement sector, many products, such as multivitamins and antioxidants, often fail to meet scientifically studied dosage standards. Recognizing this gap, Physiovits, founded by a team of medicos and health enthusiasts under the parent company Vkare Bio Sciences, aims to build a nutraceutical brand that simplifies access to effective and affordable nutritional supplements. The company is driven by a commitment to promoting preventive healthcare, developing products that not only meet regulatory approvals but also deliver real clinical efficacy and helping individuals prioritize their health proactively.

"Though FSSAI-approved and classified as nutritional supplements, our products are crafted to provide substantial clinical benefits. Our vision is to establish Physiovits as a global brand, making high quality supplements accessible worldwide. With regulatory approvals underway in multiple countries, it is committed to expanding its reach", shares Dr Mohit Bhatia, CEO & Director, Physiovits.

Physiovits operates in the nutraceuticals sector, offering various nutritional supplements to provide health benefits. Its product line includes basic vitamins and minerals, such as calcium and vitamin D3, advanced formulations like plant-based Omega-3, Coenzyme Q10, and a unique blend of curcumin, piperine, and ashwagandha. The company develops targeted supplements for specific body systems, addressing areas like lung and liver detox, brain health, joint care, neuropathy, and women's health, including PCOS and period pain. Their specialized product, Cerebrovit,

combines several antioxidants in one formulation, setting them apart in the market.

Scientifically Proven Formulations

Physiovits differentiates its products through three key aspects, namely scientifically backed compositions, optimal dosages, and ease of compliance. Unlike competitors, who require multiple daily doses, the company formulates its products for a single daily dose, simplifying the regimen. Its products come in easy-to-use formats, such as 30 capsules or sachets for a 30-day course, ensuring convenience without compromising clinical efficacy. Dosage recommendations are provided on the packaging, and customers receive personalized guidance through the company's customer care.

"We thoroughly review both Indian and global studies for every ingredient. Whether using nutraceutical or traditional Ayurvedic components, we only launch products backed by solid scientific evidence. If the research is insufficient, we conduct trials and publish the results", explains Dr Mohit.

Physiovits ensures that all its products are backed by extensive scientific research & clinical trials

The company ensures high standards of quality and safety, being ISO 9001 and GMP certified. It collaborates with WHO-GMP-certified manufacturers, following global guidelines. All products are independently lab-tested biannually, and each batch is personally inspected by the team and founders before distribution, ensuring top-tier quality control. Their presence at medical education seminars, health conferences, and fitness-related events helps them connect with health-conscious individuals. The company maintains transparency with certifications and accreditations, ensuring customer trust. In addition, the firm engages directly with its audience via social media and live campaigns, and the team includes specialists in various medical fields who support their educational initiatives.

In terms of technology, Physiovits employs several tools to enhance customer experience and operations. The firm utilizes a WhatsApp bot integrated with AI to provide optimized information to customers. Their website is built on global standards to ensure fast, adaptable shopping experiences. Additionally, they leverage automation in manufacturing to maintain compliance with FSSAI norms and ensure accurate dosing for all products.

Looking ahead, Physiovits aims to expand its offline presence across India, particularly in the southern and eastern regions. While it already serve these areas through online channels, their focus is on building stronger distribution partnerships for greater reach. Globally, the company is working towards regulatory approvals in countries across the MENA region, Africa, the U.S., and Canada to enable swift entry into international markets.