The modern day business ecosystem has created a tough time for enterprises to survive, grow and out beat competition sustainably. As more and more brands are vying for a slice of the customer’s attention, businesses are trying hard to transform and differentiate themselves through marketing levers. In order to cope with the changing trends and the rising demand for providing compelling customer experiences, many organizations are seeking out for partners in their journey of business transformation. When organizations undergo such transformations through organic growth or even M&As, they often look at customer centric efficiencies, brand cohesion, and to draw marketing benefits out of their investments. In all of this, keeping customer centricity as sacrosanct cannot be done in a siloed marketing environment and requires a well integrated marketing ecosystem. Many start-ups have forayed in the marketing space however few have been able to successfully join the dots and provide sustainable efficiencies.

One such company in this space is NOIDA-based The Higher Pitch. Founded by Prabhanjan Deshpande, former global head for PR, Corporate Communications & Digital Marketing at IGATE & Nishant Mishra, an entrepreneur who has also been a global marketing and consulting lead for

global technology enterprises such as IGATE and Birlasoft, The Higher Pitch endeavours to be a platform that provides business value-driven customer experience through integrated forms of marketing and allied technologies. Explicating on the journey, Prabhanjan Deshpande, Co-Founder, The Higher Pitch says, “Working together in the technology marketing domain we both saw marketing functions lacking the ability to provide measurable efficiencies to businesses. Today’s marketing organizations are hierarchical, people-intensive and multi-agency dependant. Moreover there is poor appetite for technology with minimal alignment to the central strategy.” Identifying these challenges we both decided to tackle them in an innovative way. The Higher Pitch, was hence founded.”

Keeping digital delivery as its cornerstone, The Higher Pitch integrates contemporary & conventional techniques to amplify brands, generate impactful customer conversations, and create efficiencies

Principle, Digitization & Value based Outcomes
Advocating the principle of “Marketing on Tap”, The Higher Pitch with its unique model has been able to make its exemplary presence in the MarTech space. Placed as a performance enabler company, it fortifies the ability to identify the business imperatives and derives results through a market-busting operating model that suits digitization & value-based humanization. “We work as an integrated marketing solution partner for enterprises and our focus is to ensure sustained

Determined to spot the right levers in marketing and align them with the client’s business approach, The Higher Pitch offers services right from marketing strategies that include market definition, marketing ecosystem scan, independent audit, and brand repositioning. From an execution standpoint, the company specializes in
and higher returns on our clients’ marketing investments,” avers Nishant Mishra, Co-Founder.

its ability to intertwine end-to-end marketing services that include Content and Search Marketing, Demand Engineering, Corporate Communication, Media and PR, Social Marketing, and UI/UX Designing.

“Within a short span of 18 months, we have partnered with global enterprises in the technology industry and handled brand transformation for customer revenues cumulating to over $200 million,” says Prabhanjan Deshpande. It has also handled M&A activities worth over S130 million for its customers, driving efficiencies in due diligence, branding strategies, stakeholder communications and PR, followed by post merger integration.

Transforms to be a Customer Experience Company
Keeping digital delivery as its cornerstone, The Higher Pitch integrates contemporary & conventional techniques to amplify brands, generate impactful customer conversations, and create efficiencies. With the motto of being “Transformation Specialists” the company aims to take a differentiated position as a niche customer experience (CX) company. Elucidating on the same note, Nishant concludes, “As CMO/ Chief Digital Officer is the new customer, we want to be a serious player and a valued innovator in the space of customer experience. We are constantly working on it to take enterprise customer experience to a whole new level.”