The hygiene and sanitation industry has seen significant advancements in recent years, fueled by a growing global emphasis on health and cleanliness. Startups are at the forefront of this transformation by developing innovative products that address modern hygiene challenges across multiple sectors. With a focus on eco-friendly, efficient, and technologically advanced solutions, the industry is rapidly evolving. From biodegradable alternatives to smart hygiene systems, the push for sustainability and effectiveness is the main factor steering this change. Amid this progress, Tendryl Products, founded by visionary entrepreneurs Aarti and Lakshman has emerged as a leader, committed to transforming lives and improving women’s hygiene in India.

Innovation and Empowerment
Tendryl Products is a trailblazer in revolutionizing menstrual hygiene solutions through innovation, technology, and sustainability. Founded by Aarti Sharma, a passionate advocate for women's health and empowerment, the company has introduced Pinkz, a flagship brand of sanitary napkin vending and disposal machines. Designed to offer convenience, privacy, and dignity, Pinkz aims to make menstrual hygiene accessible to women across India and beyond. With over 2,500 machines installed across 26 states in India and expansion into international markets such as Abu Dhabi and Bhutan, Tendryl Products has become a market leader. The Pinkz machines feature IoT-enabled technology for real-time stock monitoring and minimal downtime and exclusively partner with Whisper to provide high-quality sanitary napkins.

The firm is a leader in menstrual hygiene solutions, offering innovative, accessible, and sustainable products. “Our flagship Pinkz IoT-enabled sanitary napkin vending machines provide real-time monitoring of stock levels and operational status, ensuring efficiency and minimal downtime. In collaboration with Whisper, we ensure the highest quality products, cementing our position as a trusted name in hygiene. By combining technology, sustainability, and education, we aim to break the stigma around menstruation and empower individuals. Our diverse range of Pinkz machines supports cash and cashless transactions, with both digital and non-digital interfaces”, speaks Aarti Sharma.

What sets the firm apart is its tech-first approach, with IoT enabled machines providing real-time data-driven insights to enhance inventory management

Technological Innovation
The company prioritizes both quality and sustainability in all its offerings. All Pinkz vending machines and the sanitary napkins dispensed through them comply with BIS norms, ensuring the highest safety standards. Additionally, the materials used in its Pinkz disposal units adhere to environmental guidelines for responsible waste management. What sets the firm apart is its tech first approach, with IoT-enabled machines providing real-time data driven insights to enhance inventory management.

The company is actively integrating AI into the machines to offer personalized recommendations, such as pad types suited for different flow levels. Furthermore, the firm is exploring reusable pad dispensing and eco-friendly disposal units as part of its commitment to sustainability. The sanitary napkins dispensed by the machines are hypoallergenic, dermatologically tested, and sourced exclusively from trusted brands like Whisper.

Tendryl Products envisions a future where the integration of AI enhances menstrual hygiene solutions, streamlining processes and providing data-driven insights while maintaining the core human values of care, dignity, and respect for personal health. AI will support, not replace, the fundamental human aspects of menstrual hygiene, ensuring that solutions remain responsive to societal needs and challenges.

With this vision in mind, the firm aims to expand its presence to 100 cities by 2026, reaching 1 million users through its Pinkz machines and menstrual hygiene awareness programs. By leveraging AI, the company plans to optimize operations, improve inventory management, and personalize user experiences. This growth strategy will not only ensure wider access to high-quality hygiene solutions but also reinforce Tendryl Products' commitment to sustainability, inclusivity and environmental responsibility.