Topline Consulting Group: Insight Driven Marketing Solutions

George Tharian,Group CEOIndia is on the brink of the digital revolution which has been powered by massive influx of new internet users. While tradition print, radio and TV continue to grow, most brands are betting big on new age media and shorter formats to bring in new customers. With the massive advantages of geo targeting, personlized communication, cost optimization, social media holds the key for all brands to maximize the bang for every buck they spend on marketing. It doesn't come as a surprise that most businesses have been on the lookout for new age marketing solution providers and Gurgaon based Topline Consulting Group is in pole position to ride this new wave of new media.

An avant garde marketing leader, Topline arrived to India in 2018 with a purpose of creating an ecosystem of marketing services. Other than enabling brands to win the right customer through strategic communi cation, the company also brings a paradigm shift in brand communications, product marketing, and service experience with its global expertise. "Topline takes best global practices and is perfecting them for the Indian scenario to apply them in a way that delivers global standard results for clients,"explains George Tharian, Group CEO, Topline Consulting Group.

Within a short span of time, the company has
amazed and enviable roster of clients including TECNO, OPPO, Bikes24, Cars24, Amway, Ustraa, V Mate, Vista Room, Fastrack, Miniso, Tantan, TikTok Ads and Symphony.

Observing Trends & Delivering Solutions
Consisting of a team of young people who are the digital natives, Topline is driven to evolve the 'New' in the world of marketing with innovative ideas and smart executions. They are not just marketers but creators and consumers as well, who enable brands to win the right customer through their unique and strategic communication. The firm acts as an industry observer in order to design products that are in line with current and future marketing trends.

Topline is constantly innovating with new platforms and formats to best serve and empower its partners. The company has developed a data driven influencer marketing platform 'Topsocial' to enable brands make smarter decisions while collaborating with content creators. Keeping a close watch on upcoming trends, analysing and interpreting business insights and backing them up with relevant data points empowers Topline to stay ahead in the game.

As a testament to the commitment to innovation and entrepreneurial spirit, Topline is working on multiple in house projects focused on knowledge sharing, social innovation and virtual influencers to help clients build sustainable and powerful brands.

Building a Future Ready Team
Despite being pretty young, the team has developed expertise in sought after categories and services including influencer marketing, content creation and new age platform expertise. Being digital natives, the team is well versed with social media trends. In order to create a strong and versatile pool of talent, Topline maintains strong relationships with various top Indian B-Schools such as MICA which has given the company many of its talented employees.

"We make sure that our team is able to constantly upskill and stay ahead of the curve. We ensure that we are aligned with each other's strengths and creative wisdom, and the team as a whole can leverage from each other," adds George.

The young firm intends to become an industry leader within the next five years. Forging ahead with the aim to function as a strategic partner for clients and helping them to express their full potential, Topline has all the makings of an industry leader.