Upakarma Ayurveda: Breaking Stereotypes In The Ayurveda Industry Via Cutting-Edge Product Range

Vishal Kaushik,Co-Founder & Md ,Parag Kaushik, Co-Founder & Director

Vishal Kaushik,Co-Founder & Md

Parag Kaushik, Co-Founder & Director

Ayurveda has always played the role of a preventive method that mainly focuses on daily and seasonal regimes or routines that will help us maintain our health. People have widely embraced the benefits of Ayurveda since time immemorial. In response to a growing class of people who sought high-quality products and a global packaging standard at affordable prices, Upakarma Ayurveda was born.

Upakarma Ayurveda is one of the Fastest Growing Ayurveda brands in India that was set up in 2017 by first-generation entrepreneurs Vishal Kaushik & Parag Kaushik. The brand was launched with the vision of bringing Ayurvedic disruption to the wellness preferences of millennials. In a short span of four years, the company has developed a slew of high-quality Ayurvedic products ranging from health and wellness to immunity and beauty.

Upakarma Ayurveda inadvertently started a new movement in the Indian Ayurveda market by launching a taboo product such as Shilajit in a whole new form- Pure Resin and extending its health benefits to a whole new target audience i.e., women. This created a huge disruption in the market.

creating and growing a whole new category in India that is trusted and loved around the world. In addition, the brand was the first to break the aphrodisiac frenzy that surrounded Shilajit and encouraged people to utilize it as a natural health supplement for restoring balance to life.

The power brand further broke the taboo by including Pure Shilajit Resin as part of a women's wellness regimen.
The product was sold in its purest form, with gender-neutral packaging. Post the success of Upakarma Ayurveda Pure Shilajit Resin Form, legendary and new brands started copying the product. “With Upakarma Ayurveda, we had a vision to bring Ayurvedic products that are superior in quality and yet affordable. We took broke the image created around Shilajit and extended its benefits to a whole new set of target audience. We kept our communication clean and gender neutral.

Each product is the result of months of extensive R&D by leading Ayurveda experts, careful sourcing of superior quality ingredients on a global scale with premium packaging along with thoughtful value additions made in GMP & ISO certified manufacturing units”, emphasizes Vishal Kaushik, Co-Founder & MD.

Since then, an increasing number of women have adopted and become aware of the incredible benefits of Pure Shilajit Resin, which they use to rejuvenate their mind and body.With this, Upakarma not only established itself as the market leader in Pure Shilajit Resin but also redefined the way Shilajit is promoted and sold in India.

Upakarma strives to discover and develop Ayurvedic formulations in the most natural ways to ensure a healthy and fruitful life. It offers products that can help promote one's physical as well as mental health. Upakarma Ayurveda has a wide range of Premium Quality Ayurvedic products, diversified into Immunity, Beauty, Health, and Wellness categories. The entire product range is made from 100% natural ingredients, grown away from urban pollutants with no added chemicals and are lab tested.

Since its inception in 2017, Upakarma Ayurveda has grown to become a global brand by expanding into the markets of the US and the UAE as well as ship orders worldwide received on its website. Upakarma Ayurveda is truly a global brand with a registered trademark in India, USA, UK & UAE.

Upakarmahas established a strong global foot print and is currently ranked among the TOP FASTEST GROWING D2CBrands of India. By 2025, the brand aims to be ranked among the TOP 3 D2C Brands in India and is expected to grow at a minimum CAGR of 100% every year. Over the next few years, it intends to develop global market dominance in natural Wellness, Immunity, and Beauty.

“Our objective is to spread the knowledge of Ayurveda to the world and we areon the quest of expanding from pro viding premium quality and trusted Ayurvedic products to a go-to brandthat is at the helm of people's overall health and fitness journey,” concludes Parag Kaushik, Co-Founder & Director

Awards & Recognition
Femina Power Brand 2021 Forbes 30 under 30 Asia 2021 Vogue Beauty Awards 2021 in the category ‘Inside Out Beauty.’ Entrepreneur Of the Year 2021 by Entrepreneur Media - Vishal Kaushik & Parag Kaushik Fast42 Fastest Growing D2C Brand in India by Inc42. Best Product Business of the Year (Wellness) by Entrepreneur Media Startup Awards 2022