The demand for plant based meat is increasing significantly over the last few years, mostly because of its nutritional benefits such as being rich in calcium, antioxidants and phyto nutrients. With the onset of the huge demand for plant based meat, there have been numerous startups that rose to the occasion to meet the current demand. Indian vegan food market was valued at US dollar 16.59 billion in 2022 and is expected to reach US dollar 33.37 billion by 2030, exhibiting a CAGR of 8.1 percent during the forecast period 2022-2030. Demand was instigated primarily by a conscientious shift of people wanting to lead a cruelty free and healthy lifestyle especially fuelled by the pandemic, considering that the coronavirus originated from a meat market.

Incepted in September 2021, Imposter Meat is a vegan meat company that is changing the way people think about non-veg food. Its range of products is so easy to cook and indistinguishable from real meat. The Indian plant-based meat market is projected to soar above 30 billion dollars by 2027 and these guys are just in the right place and time to capitalize on the wave that’s just about to hit. “Imposter meat is healthy as it eliminates the negative health implications that animal based meat has as well as it's also high in protein content and crueltyfree", says Nikhil

David Prakash, Founder and Managing Director.

Healthy & Sustainable Products
Imposter meat is also high in protein with the same protein content as that of beef and most of its products need minimal cooking. Imposter Meat is currently available in all the natures basket and big baskets as well as at multiple other retailers across Bangalore. The company has introduced Burger Patties and Meatballs in the market which are getting a very positive response from the customers. Imposter Meat provides Burger Patties that is made with 100 percent safe and natural ingredient, are low in fat and are gluten-free. A large number of customers prefer the products of Imposter Meat as they can eat them without any guilt. Imposter meat manufactures frozen food and therefore it doesn’t have the need to add preservatives to its products. There fore, it is a super healthy alternative to non-veg junk food and is high in protein as well.

Imposter Meat is the only vegan start-up in the market that doesn’t uses soy and gluten in its product range

The firm manufactures meat which is made up of 100 percent pea protein and does not contain any soy or gluten substitutes.

Located in Bangalore, the company is dedicated to creating delicious, nutritious, hygienic, and sustainable protein products. Imposter Meat stands out in the market because of its unwavering commitment to quality and unwillingness to make compromises. The kitchens at Imposter Meat follow all the safety standards and instructions from keeping the areas of food clean to cooking the food thoroughly. The food is kept at the right temperatures and is ensured that there is no cross contamination of any kind.

The firm has a broad clientele that consists of players like Natures Basket, Big Basket, Vegan Dukan, Wilder Mart, and so on. Imposter Meat believes that the popularity of plant-based meat will increase multi fold in the coming years as consumers are looking to eat fewer animal products. The company is currently in the process of releasing a range of new products like Minced Meat, Sheek Kebabs, Sausages, Hyderabadi Chicken Gravy, and Butter Chicken Gravy. Moving forward, Imposter Meat is also planning to release its stores all across India.