Woodshala: Manufacturing the Perfect Blend of Handcrafted Modern & Antique Wooden Furniture

Aayush Kothari ,FounderThe Indian furniture industry is well-known throughout the world for its uniqueness. According to the most recent research report from Global Market Insights, wood furniture dominates the global furniture market with more than 60 percent share and is anticipated to maintain its dominance. The global furniture market is expected to exceed $750 billion by 2024. Asia Pacific, including India, is predicted to dominate the worldwide furniture business, with over USD 400 billion in revenue by 2024. Furthermore, handcrafted wooden furniture manufactured to order is distinguished by the care that goes into each of its elements. Handcrafted furniture is distinguished from mass-produced furniture by the dedication of designers and craftspeople, making it a much better choice than mass-produced furniture.

As a largely unorganized sector, handicrafts need more professional infrastructure, work sheds, storage space, shipping, and parking facilities. Primarily self-employed artisans suffered the brunt of the pandemic as they were dependent on seasonal retail sales and direct orders. Village Kraft started the first retail experience store in February 2020 in the handloom city of Odisha ­ Sambalpur, which is famous worldwide for its handloom Sambalpuri Saree. The journey started with a bumpy ride due to COVID-19 and the lockdown, but Village Kraft overcame the roadblock by launching their ecommerce site. "Village Kraft has an aim to facilitate customers to get the most reasonable prices for the best-handcrafted products and keep the artisans and weavers who are the backbone of the industry updated with the market trends”, speaks Chinmay Satpathy, Founder.

Impeccable Craftsmanship & Unique Designs
Village Kraft has established a rapport of
trust and good will amongst its clients by maintaining a high level of consistency in products & services. The company offers a plethora of products ranging from Palm Leaf Paintings, Tussar Paintings, Dhokra Frames, Dhokra Crafts, Jute Products, Applique Crafts, Terracotta Products, Bamboo Crafts, Sabai Grass Products, Wood Carving, Stone Crafts, Handloom Products such as Cotton and Silk Sarees, Ladies Kurti, Mens Jacket, Shirts, Kurtas, Cushion Covers, Handloom Wall hangings and many more.It also caters to many wholesale customers across India and corporate houses with its corporate gift range. “The more the product sells, the more we work on new designs and updation of that product discussing with the artisan or weaver”, speaks Chinmay Satpathy.

Village Kraft’s strength is its firm hold on the manufacturing side having good support from artisans and weavers for which they can place the products before customers at a reasonable price. It also gives an advantage over others in the corporate gifting vertical as they are ready for any product customization. The company’s backbone is its team of artisans and weavers who respond very positively to the new concept and designs. Village Kraft has different corporate clients for their corporate giftings, such as IIM Sambalpur, NLC India, Truly Tribal, VSSUT, Rotary Club, and Clios Heritage Store.

Woodshala is one of the greatest in the field, with years of experience & a team that provides traditional handcrafted & personal touches to make exceptional items for its customers

Getting a piece of furniture at a good price is easy in this competitive age, but getting a total wood product at a good price is unusual since it requires a skilled carpenter and top-quality raw material procurement, which is a rare combination. Unlike other manufacturers, the firm does not use MDF or Engineering Wood only to meet the daily price, but the firm thinks that wooden items should be used for decades, therefore it only delivers the best quality wood at a reasonable price for its customers.

Modern products can be produced quickly, but it takes years and a lot of effort to obtain the precision required for making complex furniture. Woodshala is one of the greatest in the field, with years of experience and a team that provides traditional handcrafted and personal touches to make exceptional items for its customers.

"My family has been in the export business for over 25 years, and the idea in this field was my father. We founded this firm in 2019, and the journey has been difficult and challenging. We almost closed this firm in the first six months because there were no sales, but my father kept encouraging me with his wise words, and we recently established our showroom in Bangalore. The journey gave us valuable experience and what the public requires, and we began manufacturing according to client wants and requests. In the near future, we look forward to extending our business abroad and creating more showrooms and boutique stores” concludes Aayush Kothari.