Founder & Chief Content Strategist
Best known as a foundry of expert professionals who work together as one entity to deliver highquality bespoke content, Wytti crafts original, memorable, appealing and engaging content. The firm acts as a content consultant who is willing to go the extra mile to understand any business story
Creatively led, strategically driven- that’s us in a nutshell.
Overcoming the Challenges
Generic content creators cannot create great content until and unless they are well versed with the industry for which they are creating content. Several industries such as manufacturing, technology, and healthcare need niche content for emerging as a thought-leader. Understanding this, team Wytti has created a network of senior professionals and subject matter experts from various industries to cater to niche content requirements. Besides, the team aims to educate marketers about the current best practices and the need for them to proactively embrace ROI-friendly marketing strategies and tactics. “We understand a brand’s business objectives and align our content marketing strategy to meet those objectives. We are open to iterations till we arrive at a mutually agreeable stage,” informs Bhavana.
Over the years, Wytti has carved a niche in the market and has assembled clients from across geographies including major cities in India as well as abroad UK, USA, Australia, Thailand and Dubai. Some of its clients are Hindustan Times, Radio Mirchi, Werner Finley, Extramarks, SuperProfs, Bodega, Kalp Digi, BBP, and Marke Synergist.
In terms of revenue, the company generates them from a variety of streams including content consulting, content creation and content distribution while encompassing a variety of formats including blogs, press releases, presentations, videos, social media marketing, brochures, email campaigns, product descriptions and others which come under the umbrella of content marketing.
In the coming years, Wytti plans to stay agile in its approach towards the adoption of new industry trends and best practices for its clients. “Since creativity lies at the core of everything we do, we are looking forward to skilling and res-skilling employees across industries. We would also be conducting workshops on creativity, communications and change management for training corporates to gear up for the world of today and tomorrow,” she concludes.