Technology at present is considered to be one of the core elements for any business in order to disrupt the market. On the other hand, technology is not only a growth catalyst, but in fact creates the fundamental on top of which other growth hacks are employed. Present day organizations should iterate fast, test new ideas and get user feedback early on instead of realizing mammoth features and then identifying that the user requirement is something different altogether. This approach will help them reduce user friction as the transition from working in one way to another is smoothened out. Also, it is imperative to note that creating new innovations on a platform is only half the battle won. The other half mandates ensure that the new feature gets enough traction and users adopt it as per expectations.

In order to implement technological applications in business strategy to make it an effective tool for the overall growth of the business many organizations are leveraging technology to track every order, manage SLAs, derive business intelligence data, manage customer escalations and manage literally every aspect of the business. We enable our customers to compare exchange rates and service quality metrics across hundreds of currency exchange locations to figure out the best matching channel partner for each customer's order in real time.Technological innovations into businesses have the potential to give a broader view to both vendors and customers. Enabling the integrated power of technology to play a major role for the company/brands, it has also assisted the organizations to remove inefficiencies & helped them with greater insights to both customers & channel partners.

The forex market had always been opaque and almost every forex deal typically required a certain amount of haggling to get the best rates. With our platform it has

been feasible to address both these problems. Our platform has also been able to expose the best rates around customers in real time 24x7 in a live and transparent way. With a platform, i.e., naturally competitive as its channel partners needs to compete with each other to gain more business,this also obviates the need for haggling. As far as the channel partners are concerned, we are able to offer them a wealth of knowledge along with providing a competitive edge over others. We also allow them to foresee the current market trends, demand/ supply ratios, business opportunity in the market and the amount of additional business they can get if they were to improve their rates even further.

With innovative implementations, the scope of growth proportionally increases despite of all the challenges it comes with

Integrating Technological Measures such as AI & Machine Learning
As the challenges are to be mentioned for offerage of a transparent & systematic experience, the present day organizations have started to integrate various technological measures such as AI and Machine Learning to their portals and businesses. Too much automation sometimes leaves organizations vulnerable to technical failures. When the product reaches a very high level of maturity, users are often not able to find a manual work-around in case of a failure. It's important to know how a product works, what processes it automates and have a back-up plan in case of temporary outages. It's also important to get regular security audits done to ensure that the system is secure and robust. Often, security loopholes are discovered way too late, after too much damage is already done, a situation that is best avoided.In accordance to this, Marketing automation is one of the primary use cases of machine learning and AI. The rapid rise in chat bots that in time should become more intelligent enough to automate a lot of queries are otherwise being handled by call centers. These bots are also fully capable of closing sales using just AI and NLP. Apart from this, machine learning is used to a great extent to create customer profiles, which can then be used to send smart and targeted marketing communications.

Foreseeing the future trends and the visibility of dominance in almost all the sectors with innovative implementations, the scope of growth proportionally increases despite of all the challenges it comes with. I personally see very few challenges when it comes to adopting new technologies. Yes, there is an initial learning and transformation phase but usually the benefits far outweigh the amount of effort involved. To anyone who's looking to employ new technologies in their business, my only advice would be to stay as ahead of the curve as possible. Adopting new technologies early on and before anyone else does, in a virgin space, can lead to the creation of very successful and valuable businesses. It can also galvanize improvement of efficiency and help in realizing new revenue opportunities in an existing business. There's very rarely a reason to wait before testing out a new technology or embracing innovation.