Digital Transformation: A Peek into How Businesses Will Be Conducted In The Future

By Ashish Mishra, Director, Alteazi Global Pvt. Ltd.Ashish is recognized for consistently exceeding client expectations and organizational goals while upholding company values with utmost integrity

The push towards a complete digital transformation of systems in organizations and institutions in all fields has been a long time coming. That is not to say it has not been happening till now. After all, digital transformation is not a single event - it is a continuing process.

Starting from the first usage of computers and the Internet in businesses, every single advancement towards a more automation-driven approach was another step in digital transformation. In the modern context, this would imply complete digitization of every information and management apparatus of systems.

How Should A Business Approach Digital Transformation
There are two ways to come to digital transformation and for a successful one, a company must run parallel assessments to see that it is fulfilling both perspectives. The first is the three-pronged approach of targeting the company at the three crucial points that run it, which are:

1.The Company - The operations of the company should be updated to run the automated systems. Accounting, logistics, delivery system, supply chain management, content management, etc are some of the systems that should be digitized for better pipelining of the operations.

2.The Labor - The entire workforce, from the CEO to the clerk should come in the fold of the digitization process. Attendance management, project management, and productivity management are some of the areas that can benefit from digitization.

3.The Customer - Customer Relationship Management or CRM and digital marketing is one of the most lucrative starting points of digitization. In fact, the entire tide of digital transformation started with the intention of keeping up with the latest habits of the tech-savvy population.

The other way of at the transformation is through the strata that the company can be divided into. These are:

1.The Leaders and Administrators - Willing to Adopt - The ones at the top of the command chain are the ones with whom change must start; otherwise, their employees would be reluctant and mistrustful. When the C-suite and
presidents start using technology, the rest acknowledge the convenience and start to jump into the bandwagon too.

2.The Managers - Willing to Implement - The managers and supervisors form the most crucial part of the process. They are the link between the command-givers and the doers. They are the ones who must actually put the systems into place, facilitate a smooth transition, and get all the staff to learn and accept these changes without antagonism.

The Staff - Willing to Learn - The real power of any company is its workers. That is why it is very important for basal employees to enthusiastically embrace digitization. Workers’ unions can go a long way here in reiterating the need for digital transformation to the staff.

How Will Businesses Benefit From Digital Transformation
Digital transformation is no longer a luxury, it is a necessity today. Digitization is not a
trend but an oncoming step in human evolution itself. The longer a business tries to put it off, the more backward it will become, and the more it will suffer. Here’s why there’s merit in keeping with the digital times:

1.Efficient Resource Management - When a company uses an ERP system, they are better able to keep track of and mobilize resources. There is an almost instant incrementation in output as a result.

2.Optimization of Labour - When managers use productivity management systems, job responsibilities get distributed more efficiently. Unfair workplace practices that result in employee exploitation are also brought under control.

Streamlining of Operations - Deploying an operations management system would clean up
3.Customer Centricity - Digital CRP systems help you engage individually with every customer, existing or prospective. When a customer feels that you care personally about them, there is a greater chance of them converting over to your brand.

4.Accurate Marketing - Digital marketing and CMSs have made it possible to target leads in a highly specific manner based on their needs and wants. When you reach a customer with exactly what they want and when, sales increase.

5.Precision of Recruitment - Making use of personalized recruitment systems helps you extract the right candidate for a post in one go and without mistake.

6.Specialization of Skills - When the basic tasks are performed by digital tools, employees can be groomed to develop their skills and creativity.

The push towards a complete digital transformation of systems in organizations and institutions in all fields has been a long time coming

7.Better Connectivity - Better connectivity through business messaging tools help the employees stay in the loop about developments and work accordingly, thus avoiding miscommunications and better mitigating emergencies.

8.Globalization - Digitization is the best weapon for a business to expand to the global market and enforce local relevance everywhere.

10.Inclusivity of Workplace - Digital connectivity allows businesses to employ people from anywhere based on skills, effectively erasing location as a limit to employment. Also, maternity leaves, natural disasters, and the like would no longer be an impediment to continuing work.

Yes, the digital transformation has been a long time coming. But, we cannot deny the current COVID crisis has really hastened it due to the pressing need for the economy to keep running amid the crisis. Perhaps one day, in hindsight, when it is all over, people will be better able to appreciate the expedience of the process.