Emerging Travel Industry Digital Transformation Trends in 2023
Prachi is a strong entrepreneurship professional and author of 5 bestseller books on "Entrepreneurship" with a Management education from Great Lakes Institute of Management. She is skilled in Global Delivery, IT Strategy, Management, Pre-sales, and Risk Management. She is very passionate about creating customer delight through digital transformations & re-imagined customer journeys having 15 years of experience.
Whenever the global shifts are discussed, the hospitality sector is definitely the one to be talked about. The essential tenets of hospitality remain unaffected by the COVID-19 epidemic, which affects every other facet of the sector. It's safe to say that modern hospitality industry business models are a far cry from their forebears. Keeping abreast on the most recent developments in your sector is essential if you want to have your finger on the pulse of everything that could affect your firm. In this article, let’s explore one of the most common digital trends that as an hospitality service owner, you may want to watch out for.
Sustainable Travel with Digitization
Businesses must now use practises that are good for the environment. Infact most of the travellers have started opting for places, hotels who are eco-friendly. As a result, leaders in technology are using complex analytics algorithms and AI to support sustainability objectives more and more. They look at both internal and external data to find ways to cut carbon, way of measuring their carbon footprint, and then use what they've learned to make less of an impact on the planet. Sustainable business practises offer more than just tangible benefits.
They also offer a chance for business and technology leaders to work together, since tech leaders can help corporate leaders measure and improve their sustainability efforts. The way hospitality business leaders think about sustainability has also changed. Organizations can find a balance between doing good and making money, instead of seeing it as a waste of money and resources. Also, sustainability investment opportunities will continue to grow as long as sustainability projects lead to more competitive edge, innovation, and good financial performance.
AI & VR
While hotels and resorts will make increased use of Augmented Reality (AR) and Virtual Reality(VR) technologies in the coming year with the goal of magnifying their value propositions to their existing and potential customers, a variety of other actors such as leisure destinations, holiday spots, and recreation and entertainment centres will not remain behind. This is because the adoption of these technologies is expected to increase in the coming year.
It is anticipated that the over all experience will be more interactive and immersive than ever before due to the fact that virtual reality would make it possible for a traveller customer to get a glimpse into the virtues and benefits of a prospective hotel or a holiday resort and the amenities that are contained therein even before he makes a booking. In the same vein, once a tourist has arrived at his or her chosen destination, augmented reality (AR) that is loaded with cutting-edge apps, cutting-edge cameras and videos, and cutting-edge interactive maps will make the visitor's experience much more interesting and worthwhile. Both of these technologies are expected to be utilized on a wider scale by companies in the travel and tourist industry by the year 2023.
Going Mobile
First The shift toward smartphones has been on the rise, and it is set to speed up in 2023. There is no doubt that mobile technology has the capability to enhance the entire visitor experience, but the pandemic has highlighted the requirement of a mobile self checkin option to deliver a swift, clean, and customised welcome experience. Given that mobile devices now account for about two-thirds of all internet traffic, it makes sense for hotels to use a booking system that is tailored specifically for use on mobile devices.
Among these features should be a clean and intuitive design, the ability to embed reservation urls into social marketing and advertising campaigns, and a layout that provides all the details a guest needs to make a purchasing decision. The mobile-first approach to booking and check-in can be carried throughout the entire stay with the help of mobile messaging and mobile point-of-sale platforms, providing guests with an easy method to order food and communicate with staff. Sending targeted automated offers for upgrades and services directly to visitors' smartphones at any time throughout their stay is another way hotels may generate income while personalising the guest experience. Using smartphone monetized delayed and mobile guest feedback surveys, even the check-out process can be a chance for customization.
Integration of FinTech & Biometric
The utilisation of cutting-edge biometric techniques by finTech and payment organisations will make payments related to travel and hospitality even more customer centric and practical in the future year, in accordance with the advances that have been discussed thus far. It would be less common for travellers to experience the typical headaches and inconveniences, particularly when they change or cancel their plans for travel and lodging. This frequently results in a conflict between service providers and service recipients, as seen in the aftermath of pandemic-induced lockdowns.
The availability of non cash financial credits such as travel vouchers and reward points would therefore gain more acceptance as a result of the emerging combination of cutting-edge travel, financial, and biometric technologies. At the same time, touchless payment systems would still provide a frictionless experience when it came to making travel payments. The use of technology in tourism Industry makes new ways for expansion and advancement to happen. Companies are using new technologies, changing how they treat their customers, and making the customer experience better. And it's their right to change with the times and use new technologies to make the tourism business better. Many of the hospitality and tourism industries are exploring cutting-edge, new technology products that can help their businesses get organised, run well and are long lasting.
Whenever the global shifts are discussed, the hospitality sector is definitely the one to be talked about. The essential tenets of hospitality remain unaffected by the COVID-19 epidemic, which affects every other facet of the sector. It's safe to say that modern hospitality industry business models are a far cry from their forebears. Keeping abreast on the most recent developments in your sector is essential if you want to have your finger on the pulse of everything that could affect your firm. In this article, let’s explore one of the most common digital trends that as an hospitality service owner, you may want to watch out for.
Leaders in technology are using complex Analytics algorithms & AI to support sustainability objectives more & more
Sustainable Travel with Digitization
Businesses must now use practises that are good for the environment. Infact most of the travellers have started opting for places, hotels who are eco-friendly. As a result, leaders in technology are using complex analytics algorithms and AI to support sustainability objectives more and more. They look at both internal and external data to find ways to cut carbon, way of measuring their carbon footprint, and then use what they've learned to make less of an impact on the planet. Sustainable business practises offer more than just tangible benefits.
They also offer a chance for business and technology leaders to work together, since tech leaders can help corporate leaders measure and improve their sustainability efforts. The way hospitality business leaders think about sustainability has also changed. Organizations can find a balance between doing good and making money, instead of seeing it as a waste of money and resources. Also, sustainability investment opportunities will continue to grow as long as sustainability projects lead to more competitive edge, innovation, and good financial performance.
AI & VR
While hotels and resorts will make increased use of Augmented Reality (AR) and Virtual Reality(VR) technologies in the coming year with the goal of magnifying their value propositions to their existing and potential customers, a variety of other actors such as leisure destinations, holiday spots, and recreation and entertainment centres will not remain behind. This is because the adoption of these technologies is expected to increase in the coming year.
It is anticipated that the over all experience will be more interactive and immersive than ever before due to the fact that virtual reality would make it possible for a traveller customer to get a glimpse into the virtues and benefits of a prospective hotel or a holiday resort and the amenities that are contained therein even before he makes a booking. In the same vein, once a tourist has arrived at his or her chosen destination, augmented reality (AR) that is loaded with cutting-edge apps, cutting-edge cameras and videos, and cutting-edge interactive maps will make the visitor's experience much more interesting and worthwhile. Both of these technologies are expected to be utilized on a wider scale by companies in the travel and tourist industry by the year 2023.
Going Mobile
First The shift toward smartphones has been on the rise, and it is set to speed up in 2023. There is no doubt that mobile technology has the capability to enhance the entire visitor experience, but the pandemic has highlighted the requirement of a mobile self checkin option to deliver a swift, clean, and customised welcome experience. Given that mobile devices now account for about two-thirds of all internet traffic, it makes sense for hotels to use a booking system that is tailored specifically for use on mobile devices.
Among these features should be a clean and intuitive design, the ability to embed reservation urls into social marketing and advertising campaigns, and a layout that provides all the details a guest needs to make a purchasing decision. The mobile-first approach to booking and check-in can be carried throughout the entire stay with the help of mobile messaging and mobile point-of-sale platforms, providing guests with an easy method to order food and communicate with staff. Sending targeted automated offers for upgrades and services directly to visitors' smartphones at any time throughout their stay is another way hotels may generate income while personalising the guest experience. Using smartphone monetized delayed and mobile guest feedback surveys, even the check-out process can be a chance for customization.
Integration of FinTech & Biometric
The utilisation of cutting-edge biometric techniques by finTech and payment organisations will make payments related to travel and hospitality even more customer centric and practical in the future year, in accordance with the advances that have been discussed thus far. It would be less common for travellers to experience the typical headaches and inconveniences, particularly when they change or cancel their plans for travel and lodging. This frequently results in a conflict between service providers and service recipients, as seen in the aftermath of pandemic-induced lockdowns.
The availability of non cash financial credits such as travel vouchers and reward points would therefore gain more acceptance as a result of the emerging combination of cutting-edge travel, financial, and biometric technologies. At the same time, touchless payment systems would still provide a frictionless experience when it came to making travel payments. The use of technology in tourism Industry makes new ways for expansion and advancement to happen. Companies are using new technologies, changing how they treat their customers, and making the customer experience better. And it's their right to change with the times and use new technologies to make the tourism business better. Many of the hospitality and tourism industries are exploring cutting-edge, new technology products that can help their businesses get organised, run well and are long lasting.
