How Tech Is Helping Small E-Commerce Businesses Go From Local To Hyperlocal
Spanning over 10 years of core IT experience in leading IT enterprises, Anshul successfully led multiple development teams. His strengths lie in core IT product development, technology architecture design, and cybersecurity along with developing secure systems and implementing robust IT infrastructure.
E-commerce has become a catalyst for the growth of small and big businesses. With the proliferation of low-cost data and digitization, it has risen sharply within a decade. According to the Telecom regulatory authority of India’s The Indian Telecom Services Performance Indicators report, the total number of Internet Subscriber has increased from 936.16 million from December 2023 to 954.40 million at the end of March 2024, with a quarterly growth of 1.95 percent.
The Internet has given people the choice to become a consumer and owner of a small business simultaneously. With just a wifi connection one can open a business without hefty investment in logistics and fleet management.
Little did we know that the transition from a traditional market to e-commerce would provide consumer- choices and feasibility and now with the advent of faster technology it has created another revolution.
Technology has played a crucial part in filling another big gap in the industry which is going “hyperlocal". It has given extraordinary power to small businesses to cater to their customers with utmost satisfaction, accuracy, and reliability as compared to big companies.
Hyperlocal services have been on the rise since they have created a sense of personalization and trust among consumers. Technology has enabled systems like GPS monitoring, live video streaming, live location tracking, and driver monitoring systems in order to aid small businesses in delivering hyperlocal services.
But you might wonder how a hyperlocal delivery management system works.
A hyperlocal delivery management system is a system wherein products are delivered within small geographical areas or communities. This delivery management system can act as a breakthrough in the supply and logistics chain of the hyperlocal market. They can help in digital onboarding and faster automation services.
Consider an example- your old grandparents need medicines urgently so by concentrating on a specific geographical area, these systems ensure that the medicines needed are dispatched from the nearby chemist shop, reducing delivery time. Adding benefit to this is when you can monitor the delivery boy through a GPS monitoring system.
How can technology aid in a Hyperlocal management system?
Small E-commerce platforms face many problems such as customer retention and satisfaction, higher competition from other big companies who exist with more resources, choosing the right logistic partner, and lastly, maintaining the security of the data.
With the immense growth of tech in automation services, key players in the market are felicitating small e-businesses with cost-effective and user-friendly services. The hyperlocal evolution in the market needs the technology that will aid in effective management.
With technology, small e-commerce services can be assimilated for instance, the live tracking system can help in managing delivery routes faster as compared to traditional monitoring systems, overseeing cash flow and maintaining records of all the cash on delivery system receipts digitally, timely delivery of products by automatically assigning the nearest shops to the delivery agent. Bewitching right? Well, this is the real beauty of technology, it can amalgamate resources so well that one can grow their business within a short period. In a nutshell, the secret sauce of hyperlocal success is technology.
As more businesses tap into the hyperlocal market with advanced tech it has become a new normal for everyone be it a consumer or the owner. It can eventually aid anyone whether you are running a grocery shop, bakery shop, or a chemist shop. It has become a means of surviving and thriving within a current market structure.
The ultimate winners of this hyperlocal market are consumers. Modern-day consumers need everything instantly to gratify their instant needs smaller e-commerce businesses need to take advantage of this by providing the best products within a specific time, this too can happen when the technology is used proficiently. Shifting consumer behavior has changed the traditional market norms, after covid 19, With more employees working from home, they have restricted their mobility due to working hours and their instant access to products has risen since regular visits to the market are difficult to manage, For hyperlocal players, this presents a significant opportunity to scale their business using faster technology.
Looking ahead
In 2024 only, e-commerce sales in India are expected to increase by 19 percent.
With this potential of becoming an important aspect of day to day lives one can easily understand the importance of fusing technology in such a manner that this industry will grow with more effectiveness. The hyperlocal system is not just a buzzword; it's a reality that small businesses tend to adopt to scale themselves and meet localized demands.
.jpg "Anshul Jain, Co-Founder, Roadcast")
E-commerce has become a catalyst for the growth of small and big businesses. With the proliferation of low-cost data and digitization, it has risen sharply within a decade. According to the Telecom regulatory authority of India’s The Indian Telecom Services Performance Indicators report, the total number of Internet Subscriber has increased from 936.16 million from December 2023 to 954.40 million at the end of March 2024, with a quarterly growth of 1.95 percent.
The Internet has given people the choice to become a consumer and owner of a small business simultaneously. With just a wifi connection one can open a business without hefty investment in logistics and fleet management.
Little did we know that the transition from a traditional market to e-commerce would provide consumer- choices and feasibility and now with the advent of faster technology it has created another revolution.
Technology has played a crucial part in filling another big gap in the industry which is going “hyperlocal". It has given extraordinary power to small businesses to cater to their customers with utmost satisfaction, accuracy, and reliability as compared to big companies.
Hyperlocal services have been on the rise since they have created a sense of personalization and trust among consumers. Technology has enabled systems like GPS monitoring, live video streaming, live location tracking, and driver monitoring systems in order to aid small businesses in delivering hyperlocal services.
But you might wonder how a hyperlocal delivery management system works.
A hyperlocal delivery management system is a system wherein products are delivered within small geographical areas or communities. This delivery management system can act as a breakthrough in the supply and logistics chain of the hyperlocal market. They can help in digital onboarding and faster automation services.
Consider an example- your old grandparents need medicines urgently so by concentrating on a specific geographical area, these systems ensure that the medicines needed are dispatched from the nearby chemist shop, reducing delivery time. Adding benefit to this is when you can monitor the delivery boy through a GPS monitoring system.
Technology has empowered small e-commerce businesses to thrive in hyperlocal markets, offering personalized, efficient services. Through innovations like live tracking, GPS, and automation, they cater to urgent consumer needs, transforming traditional commerce into a faster, more accessible, and highly competitive system, driven by proximity and precision
How can technology aid in a Hyperlocal management system?
Small E-commerce platforms face many problems such as customer retention and satisfaction, higher competition from other big companies who exist with more resources, choosing the right logistic partner, and lastly, maintaining the security of the data.
With the immense growth of tech in automation services, key players in the market are felicitating small e-businesses with cost-effective and user-friendly services. The hyperlocal evolution in the market needs the technology that will aid in effective management.
With technology, small e-commerce services can be assimilated for instance, the live tracking system can help in managing delivery routes faster as compared to traditional monitoring systems, overseeing cash flow and maintaining records of all the cash on delivery system receipts digitally, timely delivery of products by automatically assigning the nearest shops to the delivery agent. Bewitching right? Well, this is the real beauty of technology, it can amalgamate resources so well that one can grow their business within a short period. In a nutshell, the secret sauce of hyperlocal success is technology.
As more businesses tap into the hyperlocal market with advanced tech it has become a new normal for everyone be it a consumer or the owner. It can eventually aid anyone whether you are running a grocery shop, bakery shop, or a chemist shop. It has become a means of surviving and thriving within a current market structure.
The ultimate winners of this hyperlocal market are consumers. Modern-day consumers need everything instantly to gratify their instant needs smaller e-commerce businesses need to take advantage of this by providing the best products within a specific time, this too can happen when the technology is used proficiently. Shifting consumer behavior has changed the traditional market norms, after covid 19, With more employees working from home, they have restricted their mobility due to working hours and their instant access to products has risen since regular visits to the market are difficult to manage, For hyperlocal players, this presents a significant opportunity to scale their business using faster technology.
Looking ahead
In 2024 only, e-commerce sales in India are expected to increase by 19 percent.
With this potential of becoming an important aspect of day to day lives one can easily understand the importance of fusing technology in such a manner that this industry will grow with more effectiveness. The hyperlocal system is not just a buzzword; it's a reality that small businesses tend to adopt to scale themselves and meet localized demands.
