The Rise Of Salon-At-Home Industry
With the rising influence of various segments, a revolution in smartphones, peer influence and social media pressure, the Salon Industry in India has grown about 94 percent from 2012 to 2017. According to a report published by KPMG, India’s salon industry reached to Rs. 80,370 crore in 2017-18 and according to the average growth per year, it would reach to Rs. 95,640 crore in 2018-19. It is becoming a big market for many players, and India has seen a lot of changes in the market. Due to the time constraints of people and change in lifestyle, Salon at Home service is making a mark in the country.
How does it work?
Salon at Home services are salon facilities you can avail at any time and any place at your convenience. From a hair treatment to waxing, facial or hair coloring manicure pedicure, and other beauty packages, you can get these services without moving an inch.
India has seen a rise in the disposable income of the people, which means a good return on investment for the players
How is it beneficial?
Apart from saving-up on travel time and cost, comfort is a big advantage. Since grooming is no longer a luxury but a necessity, people from across age groups and gender want to look good. Salon at Home works perfectly for those women who have professional commitments, and also for new mothers who can’t leave their little ones for long.
Is it quick enough?
Most at home salon services can be booked through apps or via a phone call. While most at home salon services need to be booked 2-3 hours prior to the appointment, in case of emergencies, special requests can be made. Of course it depends on the availability of therapists.