Home decor is an effective way of portraying the lifestyle that a consumer believes in. Home decor products are used in the decoration of an apartment or a house with various accessories and furnishings to provide a more aesthetic and pleasant appeal to the building. Items in home decor include household furniture, lamps, textiles, floor coverings, pots, candles, artifacts, furnishing items, etc. Home decor has been gaining prominence across both developed and developing markets with increasing urbanization and globalization trends. Globalization is now enabling easy and wide availability of such decorative items, designs and ideas to consumers. Homeowners are also realizing the need of such items and are often searching for them to keep their homes more attractive and organized.

More so interestingly, the pandemic changed our home decors and furniture and gave us a taste for beautifying our homes. People have redirected their spending to their homes for primarily two reasons. First of all, the home has emerged as a place to live, work, unwind, work out, educate the kids, meet up with friends and everything in between. Needless to say, homeowners are now finding it important to make this space beautiful and functional. Secondly, the money that would have been normally spent on vacations is now being redirected to home-related spends.

Several studies show that decorating the home can boost one's mental health. So, in a way, home decor may have been a possible distraction or even an outlet for any pent-up frustrations brought by months of confinement at home -- like adding a little pop of colour in an otherwise dull lockdown routine. And the current trend is proof. Of late, the industry has seen rising interest in beautifying the house with fancy lights, wall decor or colourful cushions.