Over the past few years, the digital media landscape has shown that businesses in India are by and large embracing digital mediums to attract, engage and transact with their customers.

Digital marketing now has moved from an optional marketing platform to a critical one. The progress of technology combined with the globalization of commerce has led to the rise of digital marketing, or the practice of enticing consumers through a host of electronic platforms. This industry is a rapidly growing one and has been for some time. In understanding the history of this emerging field, aspiring digital marketers can enter it with the skills they need for future success.

This kind of marketing is even more effective for start-ups, small businesses, and new ventures that often have to work with small budgets.

It's easy to see that digital marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform.

Several digital marketing firms especially a bunch of Indian start-ups have risen to the occasion to partner with such marketers in providing good social media strategies -proven to endow businesses with opportunities to establish relationships on different social media platforms. These relationships can be used to create a community of followers and brand ambassadors for increased brand awareness and exposure. Of course, this will require some level of time and monetary investment but will pay off handsomely in the future.

Recognizing such start-ups, we have listed few of them in our current issue of startupcity named “10 Best Digital Marketing Startups - Bangalore“. The list comprises of innovative Bangalore-based start-ups that provide niche services and work with multiple businesses right from the inception phase to scaling up the business. For businesses, digital marketing is a big part and if used correctly, the future of digital marketing is going to be bright in India.

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