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Cover Story
Lonitics Studios : Empowering Businesses With Customized Video Marketing Solutions
India's video marketing services industry is witnessing tremendous growth as startups reshape how businesses promote their offerings. In recent times the industry is influenced by trends like live video streaming, short form videos on platforms such as LinkedIn, Facebook, Instagram Reels and YouTube Shorts, and personalized video experiences guided by data insights. However, the industry also faces challenges that require careful navigation. Rapid technological advancements and ensuring content quality and creativity are crucial amid the increasing volume of video content. Budget constraints and evolving social media algorithms also add to the challenges. Lonitics Studios, a content creating and video servicing start-up established in 2014, understands these challenges and addresses...
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