According to a report by McKinsey & Company, food delivery has become a global market worth more than $150 billion, having more than tripled since 2017. Lockdowns and physical-distancing requirements during the pandemic gave the food delivery industry an enormous boost. Alongside, cloud kitchens gained massive momentum as technology took over. Thanks to the low entry costs, lower rents, and low capital expenditure, cloud kitchens are easier to launch and keep running. A leading example of one such cloud kitchen born post the pandemic is the Mumbai based, SDG Food Company founded in 2022. SDG Food Company operates under the cloud-kitchen model and runs VEGANBAY and ITALIANBAY food brands. Each brand is cuisine specific and caters to different customer needs sharing completely separate kitchen spaces for both cuisines under one roof.

“Our cloud kitchen offers Vegan and Italian cuisine dishes. It has an online ordering website and accepts orders through various food delivery platforms such as Swiggy and Zomato,” says Soham Ganji, Founder, SDG Food Company. “We believe in the simple pleasures of life. Good food, fresh ingredients & awesome vibes!” he further adds.

Assortment of Choices
SDG offers an incredibly delicious variety of food at Veganbay that is ready to deliver to your doorstep. This includes satiating whole foods such as fruits, vegetables, legumes

grains, and nuts as well as tantalizing prepared foods such as baked goods, Crepe, burgers, pizza, pasta, sandwiches, meals, popcorn, desserts, and of course, epic salads prepared by our Chef. The company’s Vegan Cuisine Kitchen menu offerings include All Day Breakfast, Salads, Small Plates, Pizzas, Pastas, Burgers & Sandwiches, Bowl Meal, Desserts, and various addons and combo meals. “Kill the bad vibes not animals! Because there is plenty to eat without eating flesh, meat or taking an animal's milk”, adds Soham.

SDG Food Company operates under a cloud-kitchen model & runs VEGANBAY & ITALIANBAY food brands

SDG’s Italian Bay, on the other hand, includes many Italian dishes, veg or non-veg prepared with fresh ingredients that can be readily delivered to your doorstep. “Enjoy delicious and lip smacking food from pizzas, burgers, appetizers, soups and salads, handmade pasta penne alfredo, lasagne, spaghetti, tortellini, fettuccine and ravioli among others that you can toss in numerous sauces, herbs, vegetables, and meats and enjoy a hearty meal”, says Soham. The company’s Italian Cuisine Kitchen menu includes Soups, Salads, Appetizers, Pasta, Risotto, Burgers, a range of main courses, desserts, and beverages.

Further, since the pandemic also made everyone more health conscious, the company through its food offerings works to promote the same while ensuring zero compromises on the taste.

Delivering Happiness
Appreciating SDG’s vegan menu, Ibrahim Afghan, Sahitya Akademi Winner says, “If you are a sandwich lover, then this American Sloppy Joe Sandwich is a must try for you. I am a meat lover but this vegan version surprised me”, Another user, Rajesh Deshpande, Director, Writer, and Actor, said, “The change is here! And veganism is one of the steps to protect our environment. We can indulge in vegan food without sacrificing the taste, all thanks to Vegan Bay”.

Since the foundation of the company, SDG won the Best Newcomer Cloud Kitchen(West) Award at the Food Connoisseurs India Awards 2022, the best cloud kitchen with the most innovative menu and the best emerging enterprise in the cloud kitchen sector. The company hopes to continually focus on cuisine specific menus and expand across Mumbai and other cities in India. “We are continually working on marketing strategies through all forms of Social Media and are also working on developing our very own app to capture more consumers”, concludes Soham.