• FareFirst: One-stop Destination to Compare & Find the Best Deals for Flights & Hotels

  • Cover Story

    FareFirst: One-stop Destination to Compare & Find the Best Deals for Flights & Hotels

    Metasearch has irreversibly altered the way in which people book travel. It has been gathering momentum considerably over the last few years, and its rapid growth shows no sign of slowing down. Put simply, consumers want the freedom of choice and transparency, in the simplest and most concise format possible as the information available continues to grow exponentially. While globally there are a few players in the travel metasearch engine domain, the Indian picture is different. There are hardly Indian companies which cater to the need of Indian customers and understand the necessities of Indians. Kerala-based FareFirst wanted to partner with existing aggregators initially and prove the potential of this startup with numbers.

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