Siliconindia Magazine

Cover Story

Windie: Transforming Fashion with Sustainable, Traceable & a Transparent Supply Chain

India is the largest organic cotton producer and home to a pool of skilled labour in the clothing and fashion industry. As this industry witnesses a shift toward a more sustainable future, India's cultural heritage, textile traditions, and its role as a resource for craftsmanship globally gives it the edge. Young and talented designers in the country are therefore leveraging this shift and incorporating plant based fibers, natural dyes and other processes that promote sustainable fashion. Headquartered in Mumbai, Windie is an example of one such sustainable fashion startup in India, founded by Ashwini Paranjape. Windie's focus has been on being a sustainable brand whose backbone is authentic, transparent and a traceable supply chain. "Quality products and the concept of sustainability...