siliconindia

Cover Story

The Centre of Creating Customer Loyalty & Retention

In the age of globalization with advancements in information technology and increased connectivity, the realm of marketing has undergone a sea of change. Traditional marketing involved brick and mortar retail outlets, malls and multiplexes. This has now been replaced by e-Commerce - a new frontier for marketing. Increased spending on advertising, celebrity endorsements, customer-friendly websites, the plethora of products and services available online and easy access to these through social media have re-invented marketing completely. Several startups have ventured into this space to solve problems for their users, as they believe connecting with right users is about personalized marketing at scale. The growth of such start-ups in Delhi has been quite interesting. Being the...