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Cover Story
Ayush Startups
In the ever-changing landscape of health care services, the AYUSH industry has witnessed significant growth in recent years, especially after pandemic. ‘Ayush’ is a term derived from ‘Ayurveda’ which means ‘Knowledge of Life’. AYUSH is the acronym of Ayurveda, Yoga, Unani, Sidha and Homeopathy. It is an ancient medicinal practice emerged 5000 years ago, that gives holistic health care solutions. Today, the increased interests of people in adapting traditional healing and holistic remedies have dramatically transformed the AYUSH industry to stay as key game changer in medicine and wellness sector. As Ayurveda is a science of ingraining peace and wellness into body, mind and soul, it has been attracting people in mass. A fundamental factor that keeps pulling the young...
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