Enclosing an area of 5,000 sqft these experience stores are aimed at making quality custom furniture options accessible to the people of Hyderabad.Lokendra Ranawat the CEO of WoodenStreet is well aware that folks in South India are intrigued towards solid wood and handcrafted furniture and intents to deliver the relevant products which match their comfort level. In addition the company protocols to invest about Rs 15 crore over the next 12 to 18 months.

The investment is in line with the company's proposal to open a third store in Hyderabad and venture into the other regions by opening four additional stores in Southern part of India. WoodenStreet claims to bring handmade crafts of over 500 Indian artisans to the centre of public attention under its Make-in-India initiative. To which Ranawat adds "Our nation thrives when its people thrive. And our people thrive when their traditions are given a platform to cultivate even in this fast paced era".

It should be noted that in July 2018, the company raised $1 million from Rajasthan Venture Capital Fund in Series A funding. The company which started primarily as an online custom furniture brand now has over 25 experience stores and a hundred delivery hubs across the country. In 2019 September, the brand announced its plans to establish over 50 experience stores across the country within the next 24 months. Specialising in customisation, the company also boasts interior designing services for complete home interior solutions. At present, the company has experience stores in Bangalore, Mumbai, Chennai, Delhi, Jaipur, Indore, among others. Currently the company attracts about 12,000-15,000 visitors per day on its website, WoodenStreet.com.