An AI-powered BPC – Beauty and personal care review startup, Honestly has lifted Rs.3.2 crore in a pre-seed funding round directed by Better Capital. The raised funds will be utilized for the initial launch of product and achieve timely signs of product-market fit.

Also, the funding round registered a participation from Kunal Shah-led QED Innovations, and senior leaders from Flipkart, Polygon & Cred.

Established in the month of April 2024 by Karishma Rathaur and Madani, the review platform will permit peer-to-peer connections for transacting product reviews. The AI will examine the ingredients of the beauty products to assist the users to understand how new products might fit into their current skin care and personal care routines.

The revenue model will concentrate on B2B-Business to business, permitting the other brands to utilize the APIs of the platform and assimilate into their product pages. In the next few years, the company plans to reach 1 million users in India.

Expressing to this significant funding round, Vivek Madani, Co-Founder, Honestly says, “We are looking at BPC because the problem is grave here. You can't return products, and the number of attributes along which you need to know whether the product is working or not, and how a person experiences a product, is very different. Once we prove out the business-to-consumer (B2C) user application and we have enough proprietary data then we will give ecommerce platforms APIs to integrate onto their platforms”.

Further Madani added, “We will either look to go deeper into India or expand globally. For example, the UAE has similar skin tones, and then there is the West Indian diaspora and the UK Indian diaspora”.

Similarly, Karishma Rathaur added, "While social media has helped educate people about skincare, hair care and makeup, it has also added to the confusion. We're thrilled to be backed by investors who understand the problem. This investment will enable us to build a strong engineering and marketing founding team over the next few months”.