Anveshan, a direct-from-farm startup, has raised Rs48 crore in a Series A funding round headed by Wipro Consumer Care Ventures. Existing investors like DSG Consumer Partners, Titan Capital Winners Fund, and Force Ventures also participated in the funding round, as did angel investors Aman Gupta and Sameer Mehta of BoAt Lifestyle. The round of investment saw secondary transactions included, where partial exits for certain early investors and employee ESOP buybacks were facilitated.

The funds obtained will be used to support Anveshan's expansion drive by building its partner manufacturing network, its supply chain, and traceability platform. The company will also increase its branding efforts to solidify its footprint in the market further.

Anveshan stands at the vanguard of the minimally processed oil and ghee movement, reading perfectly the consumer trend toward a healthy lifestyle. "Since our first investment, the brand has grown more than 10 times, with top-decile capital efficiency, a focused mind on its category, and disciplined SKU strategy. This has helped Anveshan become a leader in all digital channels," said Hariharan Premkumar, Managing Director at DSG Consumer Partners. The investment will help Anveshan sustain its growth and innovation run in the health food space.