Team Startupcity

• ApClub raises Rs 2 Cr in pre-seed round led by Curefit, with strategic backing from PedalStart and angel investor Pranay Jivrajka.
• Startup to scale in-home fitness coaching, expand backend team, and launch a customer app by late 2025.
• Currently active in 40+ Bengaluru societies, ApClub plans to expand nationally and introduce kids’ coaching, group wellness sessions, and community gyms.

Bengaluru startup ApClub, a fitness startup, has raised Rs 2 crore in a maiden pre-seed funding round headed by well-known fitness brand Curefit, and facilitated through the backup and guidance of startup accelerator PedalStart, who also actively participated as a strategic investor for the round.

It also saw the participation of a few angel investors, one of whom is Pranay Jivrajka (Founder & CEO of Allo Health, Ex-CEO of Ola Foods).

ApClub announced that it will invest money into its flagship coaching offerings and establish a strong backend team to handle 10x scale, as it continues to expand aggressively and hire critically for customer experience, operations, and fitness instructors.

The startup will also invest capital to develop existing services and create new wellness programs, such as group sessions and sport coaching for children and adults, thus making a leap towards becoming an all-encompassing platform for every coaching need.

Launched in October 2023, ApClub seeks to revolutionize India's urban fitness landscape by providing customized fitness, personal training and coaching programs at individuals' homes, ranging from strength training, weight loss, Yoga classes, Pilates, diet-and-nutrition plans, etc. As per the startup, users can select and subscribe to a large selection of programs.

It plans to have $1 million in annual recurring revenue (ARR) by 2026. The startup, in its current iteration through a web-based platform, is developing a customer-facing mobile application, which will roll out during the second half of 2025. Down the line, ApClub plans to establish and operate apartment clubhouse facilities and gyms, and offer a variety of wellness programs and outdoor activities.

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"With today’s fast-paced lifestyle in our cities where both spouses are often working, balancing demanding careers with personal fitness and wellness goals becomes a major challenge, even for fitness-conscious individuals. After a hectic workday, people are often left with little or no time and energy to commute to pursue their fitness goals", said Shalabh Malhotra, who is also the CEO of ApClub.

ApClub currently operates in over 40 residential apartment complexes in Bengaluru, where it has serviced close to 500 customers till date. Some of the prominent properties with an active presence of ApClub include Godrej United, Prestige Kew Gardens, Purva Skydale and Brigade Lakefront, among others. The company is looking to expand its footprint into other metro cities and Tier‑1 cities in the future years.

"With their focus on offline coaching and delivering where the customer is i.e. at homes/society so that one does not have to leave their homes and fight traffic, pollution etc. to get to a gym or a coaching center ApClub has stood out and demonstrated huge potential to scale", Manas Pal and Adiya Darolia, Co-Founders, PedalStart.