Ayurveda D2C Beauty and Personal Care Brand TAC raises 100 Cr funds
The Ayurveda Co (T.A.C), a direct-to-consumer (D2C) ayurvedic beauty and personal care business, has raised INR 100 Cr in its Series A fundraising round, which was headed by consumer-focused venture fund Sixth Sense Ventures. Actress Kajal Agarwal, a few firm founders, and venture debt funds all participated in the round. T.A.C stated that a majority of the funding was raised in equity but did not reveal how the round's equity and loan funding were split up.
The announcement comes four months after T.A.C revealed that actress Aggarwal had joined its Series A investment round as an investor. The D2C brand intends to employ the additional money to increase its offline presence, enhance internal R&D, better product manufacture, and quicken digital awareness of ayurveda and TAC. T.A.C is a company that produces ayurvedic products in a variety of categories, including skincare, haircare, natural makeup, and more. It also produces wellness items including immune system boosters and other supplements. Singh and Param Bhargava founded the company in 2021.
The brand has established its physical presence through its own retail stores and by partnering with other retail stores like Health & Glow. Currently, T.A.C has physical touchpoints across more than 18 cities and 15 states, including Punjab, Uttar Pradesh, Delhi NCR, and Rajasthan. T.A.C is now aiming to increase its presence in Tier II, III cities in states like Gujarat, West Bengal, Madhya Pradesh, among others.
Besides its own website, T.A.C also sells its products online through ecommerce marketplaces such as Amazon, Nykaa, Purplle, and Flipkart. Singh said that T.A.C is building its in-house R&D labs and is looking to further strengthen product expertise. “This Series A funding will enable the company to further its mission of bringing ayurvedic wellness to a wider audience, especially millennials and Gen Z to make Ayurveda mainstream,” the cofounder said in a statement.
In March last year, T.A.C raised $3 Mn from Wipro Consumer Care Ventures with participation from investors like Tricity Technologies’ Rahul Gupta and School of Design and Entrepreneurship’s Harsh Gupta. The startup has raised around $115 Mn so far. In the statement, T.A.C claimed that it saw unprecedented growth over the past 10 months, growing over 300% during the period.
In the core ayurveda beauty and personal care (BPC) market, T.A.C. contends with companies like Khadi Essentials Healthcare, The Ayurveda Experience, Forest Essentials, and others. It competes with D2C beauty brands like mCaffeine, Wow Skin Science, and Mamaearth in the larger BPC market.
One of the ecommerce industry's fastest-growing segments is predicted to continue being the BPC category. The market for this niche is anticipated to develop at a compound annual growth rate (CAGR) of 27% from 2022 to 2030, reaching a value of $28 Bn.
The announcement comes four months after T.A.C revealed that actress Aggarwal had joined its Series A investment round as an investor. The D2C brand intends to employ the additional money to increase its offline presence, enhance internal R&D, better product manufacture, and quicken digital awareness of ayurveda and TAC. T.A.C is a company that produces ayurvedic products in a variety of categories, including skincare, haircare, natural makeup, and more. It also produces wellness items including immune system boosters and other supplements. Singh and Param Bhargava founded the company in 2021.
The brand has established its physical presence through its own retail stores and by partnering with other retail stores like Health & Glow. Currently, T.A.C has physical touchpoints across more than 18 cities and 15 states, including Punjab, Uttar Pradesh, Delhi NCR, and Rajasthan. T.A.C is now aiming to increase its presence in Tier II, III cities in states like Gujarat, West Bengal, Madhya Pradesh, among others.
Besides its own website, T.A.C also sells its products online through ecommerce marketplaces such as Amazon, Nykaa, Purplle, and Flipkart. Singh said that T.A.C is building its in-house R&D labs and is looking to further strengthen product expertise. “This Series A funding will enable the company to further its mission of bringing ayurvedic wellness to a wider audience, especially millennials and Gen Z to make Ayurveda mainstream,” the cofounder said in a statement.
In March last year, T.A.C raised $3 Mn from Wipro Consumer Care Ventures with participation from investors like Tricity Technologies’ Rahul Gupta and School of Design and Entrepreneurship’s Harsh Gupta. The startup has raised around $115 Mn so far. In the statement, T.A.C claimed that it saw unprecedented growth over the past 10 months, growing over 300% during the period.
In the core ayurveda beauty and personal care (BPC) market, T.A.C. contends with companies like Khadi Essentials Healthcare, The Ayurveda Experience, Forest Essentials, and others. It competes with D2C beauty brands like mCaffeine, Wow Skin Science, and Mamaearth in the larger BPC market.
One of the ecommerce industry's fastest-growing segments is predicted to continue being the BPC category. The market for this niche is anticipated to develop at a compound annual growth rate (CAGR) of 27% from 2022 to 2030, reaching a value of $28 Bn.
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