A direct-to-consumer (D2C) skincare & nutrition brand, The Ayurveda Experience (TAE) has bagged $27 million in Series C round led by Singapore-based VC firm, Jungle Ventures – specialized in nurturing early-growth stage business in India & Southeast Asia.

Also, the financial funding round registers a presence from Anicut Capital, SIDBI Ventures and Sharrp Ventures – Family office of Mariwala. Wholly the round pushed the startup to raise over $41 million.

In a press release, the company told that the newly acquired fresh capital will be utilized to strengthen the brand presence, boost up the consumer engagement and invest capitals to amplify the research & development and level up the new opportunities for distribution.

Established by Rishabh Chopra in 2010, the D2C startup The Ayurveda Experience presents an Ayurveda-inspired & derived skincare & wellness products, beverages, food and supplements. The startup holds four categories of beauty & wellness products including iYURA, Ajara, A Modernica Naturalist & Ayuttva. They also present a wide range of services comprising Ayurveda-based consultation, webinars, courses and contents. The startup proudly declares that it is the biggest direct-to-customer Ayurveda content & products company in India, Australia, Canada, and Europe & America.

At present, TAE-The Ayurveda Experience offers its products in 20 countries including India which holds more than 97 percent of its consumers buying the products directly from the startup’s own website & app.