Team Startupcity

·  DOBRA raises Rs 1.5 crore seed funding led by D2C Insider Super Angels Fund.

·  Funds to fuel expansion across offline retail, food services, quick commerce, and D2C channels.

·  Brand reimagines nostalgic Indian treats like Pop Goli Soda, Cotton Candy, and Tapioca Crisps.

DOBRA, a new Indian food-and-beverage brand, has raised Rs 1.5 crore in seed capital, led by the D2C Insider Super Angels Fund.

The company will use the investment to scale in offline modern retail, food services, quick commerce, and direct-to-consumer (D2C) channels to leverage India's $170 billion FMCG market and its increasing demand for premium, experience-based products.

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 Rahul Johar, Co-founder of Oxbow Brands noted, 

D2C Super Angels invest more than capital they invest category-building know-how that runs deep,This is more to us than just funding; it is validation from the best who also know what it takes to grow consumer businesses in India.

DOBRA's initial line-up features remastered Pop Goli Soda, Artisanal Cotton Candy, and Tapioca Crisps yesteryear favorites reimagined with a high-end, contemporary spin.

"DOBRA has perfected the art of combining real Indian flavors with a modern format, and executing on multiple channels," commented Abhishek Shah, Partner at D2C Insider. "With its experienced founding team, DOBRA is a once-in-a-lifetime opportunity in the FMCG market in India."

With new capital, DOBRA will scale operations, launch new products, and increase consumer engagement, positioning itself for pan-India growth and subsequent global expansion.